Sr Marketing Specialist

We are Lennar 

Lennar is one of the nation's leading homebuilders, dedicated to making an impact and creating an extraordinary experience for their Homeowners, Communities, and Associates by building quality homes and providing exceptional customer service, giving back to the communities in which we work and live in, and fostering a culture of opportunity and growth for our Associates throughout their career. Lennar has been recognized as a Fortune 500® company and consistently ranked among the top homebuilders in the United States.

Join a Company that Empowers you to Build your Future

Lennar Mortgage’s Marketing Department is looking for an experienced Senior Marketing Specialist to play a key role in supporting and elevating our marketing efforts. This position requires a proactive self-starter who brings professionalism, reliability, and leadership to everything they do. The ideal candidate will be self-sufficient, dependable, and capable of managing multiple projects while providing valuable support to the Marketing Department through a variety of responsibilities.

• A career with purpose.
• A career built on making dreams come true.
• A career built on building zero defect homes, cost management, and adherence to schedules.

Your Responsibilities on the Team 

• Reports to the Marketing Manager and works closely with all members of the Marketing Department and counterparts in other functional areas.
• Responsible for leading, planning and executing various ongoing marketing initiatives to support the Company
• Work closely with Graphic Designer(s) to craft a variety of content types - email campaigns, newsletters, sales collateral, social media, and more
• Brainstorm and develop ideas for creative marketing campaigns
• Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, etc.)
• Own marketing data analyses (campaign results, conversion rates, traffic, etc.) to help shape future marketing strategies
• Maintain awareness on best practice marketing techniques/tools to achieve successful campaigns and promotions
• Assist with regulatory audits as directed by Compliance/Legal department

Requirements

• 5+ years of marketing experience in a corporate environment
• Bachelor’s degree in Marketing, Business or Communications
• Excellent communication and relationship building skills
• Strong working knowledge of MS Office, MacOS, marketing computer software and online applications (Trello, Stripo, Canva, CRM tools, Sprinklr, etc.)
• Experience with Adobe Suite preferred
• Strong organizational and presentation skills with attention to detail

Physical & Office/Site Presence Requirements:

Regular, in-person attendance at Company communities/job sites and offices during regular work hours is an essential function of this job. Requires the ability to work more than eight hours per day in the confined quarters of a construction trailer, the ability to operate a motor vehicle, read plans, climb stairs and ladders, bend, stoop, reach, lift, move and/or carry equipment which may be in excess of 50 pounds. Job may require occasional operation of construction equipment. Finger dexterity may be required to operate a computer keyboard and calculator.

Life at Lennar

At Lennar, we are committed to fostering a supportive and enriching environment for our Associates, offering a comprehensive array of benefits designed to enhance their well-being and professional growth. Our Associates have access to robust health insurance plans, including Medical, Dental, and Vision coverage, ensuring their health needs are well taken care of. Our 401(k) Retirement Plan, complete with a $1 for $1 Company Match up to 5%, helps secure their financial future, while Paid Parental Leave and an Associate Assistance Plan provide essential support during life's critical moments. To further support our Associates, we provide an Education Assistance Program and up to $30,000 in Adoption Assistance, underscoring our commitment to their diverse needs and aspirations. From the moment of hire, they can enjoy up to three weeks of vacation annually, alongside generous Holiday, Sick Leave, and Personal Day policies. Additionally, we offer a New Hire Referral Bonus Program, significant Home Purchase Discounts, and unique opportunities such as the Everyone’s Included Day. At Lennar, we believe in investing in our Associates, empowering them to thrive both personally and professionally. Lennar Associates will have access to these benefits as outlined by Lennar’s policies and applicable plan terms. Visit Lennartotalrewards.com to view our suite of benefits.

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Lennar is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws.