Sr Marketing Analytics Manager

Who Are We?

Postman is the world’s leading API platform, used by more than 35 million developers and 500,000 organizations, including 98% of the Fortune 500. Postman is helping developers and professionals across the globe build the API-first world by simplifying each step of the API lifecycle and streamlining collaboration—enabling users to create better APIs, faster.

The company is headquartered in San Francisco and has an office in Bangalore, where it was founded. Postman is privately held, with funding from Battery Ventures, BOND, Coatue, CRV, Insight Partners, and Nexus Venture Partners. Learn more at postman.com or connect with Postman on X via @getpostman.

P.S: We highly recommend reading The "API-First World" graphic novel to understand the bigger picture and our vision at Postman.

The Opportunity

Postman is seeking an experienced Marketing Analytics Manager to join our Marketing Operations team. In this role, you will be responsible for analyzing marketing data to ensure our efforts are aligned with product growth goals. You’ll play a key role in understanding the impact of marketing on product usage and making this information accessible to internal teams. Collaborating across departments, you'll help guide marketing campaigns, product launches, and strategic decisions based on data-driven findings.

What You'll Do

• Serve as the subject matter expert (SME) for marketing analytics, collaborating with marketing ops, product marketing, sales, and other cross-functional teams.
• Build and maintain marketing analytics dashboards to track and report on marketing performance on growth KPIs such as adoption, attribution, product usage, and campaign effectiveness.
• Partner with the Data Engineering team to develop a comprehensive data dictionary, and ensure data integrity.
• Conduct audits and analyses to identify gaps in marketing data and implement solutions to address them.
• Support marketing operations by optimizing data pipelines, enhancing campaign attribution, and improving automation frameworks.
• Help identify opportunities for customer segmentation frameworks to enable effective targeting for marketing campaigns.
• Communicate insights and data-driven strategies to key stakeholders across departments through presentations and reports.

About You

• 5-7 years of experience in marketing analytics.
• Proficiency in SQL (knowledge of Python or R is a plus).
• Strong knowledge of marketing and product data sets, including web traffic, intent data, attribution, and product engagement metrics.
• Expertise in using data visualization tools such as Tableau, Looker, or Power BI to build clear, actionable dashboards.
• Strong understanding of Salesforce object relationships and marketing automation platforms such as Marketo.
• Experience with data orchestration and CDP tools such as Segment.io.
• Excellent communication and presentation skills with the ability to simplify complex data insights for business stakeholders.
• Ability to work autonomously in a fast-paced environment and manage multiple projects with strong organizational skills.

Nice to Have

• Experience in a high-growth SaaS or tech company.
• Familiarity with Postman’s product offerings and API ecosystems.
• Prior experience building and architecting data pipelines and marketing technology integrations.

This is a remote role & the reasonably estimated salary for this role ranges from $110,627.00 - $130,150.00 & a competitive equity package. Actual compensation is based on the candidate's skills, qualifications, and experience.

What Else?

In addition to Postman's pay-on-performance philosophy, and a flexible schedule working with a fun, collaborative team, Postman offers a comprehensive set of benefits, including full medical coverage, flexible PTO, wellness reimbursement, and a monthly lunch stipend. Along with that, our wellness programs will help you stay in the best of your physical and mental health. If you have little ones in your family, the creche allowance can help in supporting your work-life balance. Our frequent and fascinating team-building events will keep you connected, while our donation-matching program can support the causes you care about. We’re building a long-term company with an inclusive culture where everyone can be the best version of themselves. 

At Postman, we embrace a hybrid work model. For all roles based out of San Francisco Bay Area, Boston, Bangalore, Noida, Hyderabad, and New York, employees are expected to come into the office 3-days a week. We were thoughtful in our approach which is based on balancing flexibility and collaboration and grounded in feedback from our workforce, leadership team, and peers. The benefits of our hybrid office model will be shared knowledge, brainstorming sessions, communication, and building trust in-person that cannot be replicated via zoom.

Our Values

At Postman, we create with the same curiosity that we see in our users. We value transparency and honest communication about not only successes, but also failures. In our work, we focus on specific goals that add up to a larger vision. Our inclusive work culture ensures that everyone is valued equally as important pieces of our final product. We are dedicated to delivering the best products we can.

Equal opportunity

Postman is an Equal Employment Opportunity and Affirmative Action Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. Headhunters and recruitment agencies may not submit resumes/CVs through this website or directly to managers. Postman does not accept unsolicited headhunter and agency resumes. Postman will not pay fees to any third-party agency or company that does not have a signed agreement with Postman.