Sr. Director, Global Retail Brand Expression - HOKA

At Deckers Brands, Together, Every Step is a promise kept that every employee can bring their authentic self, is valued and supported, as a whole person, at work and beyond. Together, Every Step is how we continue to deliver exceptional business results, experience an amazing place to work, and have a positive impact on the communities and world around us. 

Job Title: Senior Director, Global Retail Brand Expression - HOKA

Reports to:  VP Global Marketing, HOKA

Location:  Remote – West Coast, Los Angeles, CA or Portland, OR preferred

Interested applicants must reside in one of the following approved states:

Arizona, California, Colorado, Indiana, Massachusetts, Minnesota, New York, Oregon, Pennsylvania, Texas, Utah, Washington

The Role

HOKA, a leading athletic footwear and apparel brand known for innovation and performance, is seeking a strategic leader of Global Retail Brand Expression to be responsible for defining and directing the overall retail brand experience strategy across all retail touchpoints, ensuring that our owned and partner retail spaces deliver exceptional consumer experiences that are aligned with our brand. This role will bring extensive knowledge in retail management, go to market processes, marketing, visual merchandising, design, and consumer experience, along with a deep understanding of how these elements impact our brand at retail.

We celebrate diversity--of your background, your experiences and your unique identity. We are committed to ensuring an inclusive and equitable workplace where all of our employees can Come as They Are. We believe that when we bring our different perspectives to work, we are truly Better Together.

Your Impact
The primary functions of this role, include but are not limited to:

1. Retail Brand Strategy

• Develop Comprehensive Strategy: Create a cohesive retail brand experience strategy that aligns with HOKA’s overall brand objectives, ensuring consistency across global owned and wholesale consumer touchpoints. Ensure consistency of branding, messaging, and consumer experience across all retail touch points, while maintaining brand standards at the highest level.
• Innovative Playbooks and Programs: Design and implement strategies and programs to enhance brand awareness and consumer engagement within retail environments.
• Monitor Brand Impact: Regularly assess the effectiveness of strategies to ensure they resonate with the target audience and adjust accordingly.

2. Storytelling, Experience, and Design

• Collaborate with Creative Agencies: Work with design and creative partners to craft innovative storytelling, visual merchandising and retail experiences that enhance consumer engagement, support global brand strategies, hero the product and drive sales.
• Create Immersive Experiences: Deliver visually appealing and engaging in-store experiences that reflect the brand’s identity and drive demand.
• Integrate Technology: Leverage technology and interactive elements to enrich the consumer journey and enhance overall retail experiences.

3. Retail Experience Innovation

• Implement Unique In-Store Experiences: Develop and execute initiatives that create memorable customer interactions aligned with HOKA’s values and mission.
• Enhance Consumer Journey: Continuously innovate in-store experiences to meet evolving consumer expectations and preferences.
• Conduct Market Analysis: Regularly analyze market trends and consumer behavior to identify opportunities for growth and improvement.

4. Team Leadership

• Build and Lead Team: Assemble and guide a high-performing team focused on retail brand expression, promoting a culture of creativity and collaboration.
• Foster Talent Pipeline: Develop initiatives to attract and retain talent that supports future brand and retail objectives.

Who You Are

• Creative Problem-Solver with ability to think innovatively and develop unique solutions while balancing informed decision-making processes.
• Proactive communicator and collaborator with a strong aptitude for communicating clearly across various levels of the organization and fostering teamwork. Values diversity, providing clarity, and coaching others to achieve collective success.
• Adaptable Leader with capability to embrace change and lead with confidence, managing multiple projects and timelines while influencing others.

We’d love to hear from people with

• Bachelor’s degree in Marketing, Business, Retail Management, or related field.
• Minimum of 10+ years of experience in retail management, with a proven track record in a leadership role.
• Strong understanding of the retail landscape, consumer behavior, and emerging trends in brand expression, retail technology and experiential marketing.
•    Proven success in developing and implementing retail brand experience strategies that have positively impacted brand perception.
• Exceptional creativity and an eye for design, with experience in visual merchandising and retail space planning.
• Proven ability to lead cross-functional teams and manage multiple projects simultaneously.

• Excellent communication and interpersonal skills, with a passion for building relationships and influencing others.
• A passion for creating memorable and immersive consumer experiences at retail. Knowledge and passion for the running and outdoor industry preferred.
• Strong analytical and management skills.
• Excellent leadership and interpersonal skills, with the ability to motivate and lead a diverse team.
• Exceptional communication and presentation abilities.
• Creative thinking and problem-solving abilities.

What We'll Give You

• Competitive Pay and Bonuses - We’ve created a variety of competitive compensation programs to foster career development, reward success and to show our employees just how much they’re valued.
• Financial Planning and wellbeing - No matter what financial goals our employees have set, we want to help them get there. Our plans provide powerful ways to protect income, pay for expenses and invest in the future.
• Time away from work - Sometimes we need time away to be with family, focus on our health or just simply recharge. Our plans support our employees’ needs to get out, get healthy and come back stronger than ever.
• Extras, discounts and perks - Being a valued member of the Deckers Brands team means more than just a paycheck. From generous discounts to community-based programs, we offer a variety of cool extras
• Growth and Development - Deckers Brands was built on the idea of pursuing passion. That’s why we offer extensive opportunities and support for personal and professional development.
• Health and Wellness - There’s nothing basic about our comprehensive health and wellness programs and offerings. While at work and at play, we aim to support a healthy lifestyle.

$255,000 - $265,000

The salary range posted reflects the minimum and maximum target for new hire salaries for this role in our Goleta, CA location. Individual pay will be determined by location and additional factors, including job related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary for your preferred location during the hiring process.

Equal Employment Opportunity
Diversity and inclusion are key to our success. We are proud to be an equal opportunity employer and our employees are people with different strengths, experiences and backgrounds who share a passion for our brands. We welcome qualified applicants regardless of their race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, military or veteran status, mental or physical disability, medical condition and all of the other beautiful parts of your identity.

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