Sr Director Brand Strategy and Engagement

We believe in the power and joy of learning

At Cengage Group, our employees have a direct impact in helping students around the world discover the power and joy of learning. We are bonded by our shared purpose – driving innovation that helps millions of learners improve their lives and achieve their dreams through education.   

Our culture values diversity, engagement, and discovery

Our business is driven by our strong culture, and we know that creating an inclusive and diverse workplace is absolutely essential to the success of our company and our learners, as well as our individual well-being. We recognize the value of diverse perspectives in everything we do, and strive to ensure employees of all levels and backgrounds feel empowered to voice their ideas and bring their authentic selves to work. We achieve these priorities through inclusive programs, benefits, and initiatives that are integrated into the fabric of how we work every day. To learn more, please see https://www.cengagegroup.com/about/inclusion-and-diversity/.  

As part of the US Higher Education team, the Senior Director, Brand Marketing & Engagement leads and drives a comprehensive brand marketing strategy that drives growth, strengthens brand presence, and cultivates customer engagement and advocacy. This role develops strategic partnerships, drives advocacy marketing initiatives, and collaborates cross-functionally to align brand marketing efforts with organizational objectives. This position is responsible for the budget and builds a scalable team to support brand marketing and engagement efforts.         

What you'll do here:     

• Develops and implements a robust brand marketing strategy that aligns with US HED business objectives, drives growth, and strengthens Cengage Higher Ed's brand presence across all channels and customer segments. 

• Identifies and establishes strategic partnerships that align with the US HED brand and enhances market presence. 

• Manages relationships with external partners to increase the impact of collaborative marketing efforts. 

• Leads the development of advocacy marketing strategies that build brand loyalty and cultivates strong relationships with key collaborators, partners, and customers. 

• Drives customer engagement strategies that attract and retain customers, turning them into brand advocates. 

• Leads existing programs, including a nationwide community of faculty, administrators, and student advocates, the Empowered Educator Program, and the Empowered Educator Community Platform. 

• Collaborates with senior marketing leadership, functional marketers, product development, and sales teams to communicate strategic and program objectives, ensuring agreement and alignment to increase organizational value. 

• Designs and implements a scalable organizational framework that can be effectively applied across various customer types and is …