Sr. Associate Paid Media

Job Title: Sr. Associate - Paid Media (Remote)

About us

We turn customer challenges into growth opportunities. Material is a global strategy partner to the world’s most recognizable brands and innovative companies. Our people around the globe thrive by helping organizations design and deliver rewarding customer experiences.  

We use deep human insights, design innovation and data to create experiences powered by modern technology. Our approaches speed engagement and growth for the companies we work with and transform relationships between businesses and the people they serve. 

About the Sr. Associate-Paid Media role

The Sr. Associate role will operate in a key position on the media team – bringing fundamental media planning and buying skills to the table. Principal responsibilities include audience research, utilizing media tools to inform cross-channel plans, vendor communication, ad trafficking, buying platform management, pacing, billing reconciliation and more.  The role fits into a fully supported team including an Associate Director, Manager and specialist support, working across exciting clients in the B2B and B2C space.

Core responsibilities:

We are seeking a talented and strategic media planner to join our dynamic team and contribute to the success of our clients’ advertising campaigns.  Responsibilities include:

• Foundational understanding of media strategy and tactics with a strong experience in digital media planning and buying

• Previous experience planning and buying social, video, and display is a requirement; experience with audio, OOH, and TV is a bonus

• Conduct thorough research, competitor analysis and industry trends to identify opportunities and challenges

• Analyze audience behavior and media consumption habits to inform strategic decision-making

• Select appropriate media channels and platforms based on target audience demographics, behavior and campaign goals

• Negotiate and maintain relationships with media vendors to secure optimal placements, rates and added value opportunities

• Collaborate with internal teams, including: creative, account management and analytics to ensure seamless execution of media plans

• Drive the implementation of campaigns with adherence to timelines and delivery deck ownership

• Lead the campaign trafficking process to ensure that all campaigns are structured and to generate optimal results

• Monitor and analyze campaign performance data; providing insights and recommendations for optimization

• Manage media budgets and pacing during live campaign to ensure that campaigns are spending accurately

The ideal candidate:

• 2+ years of media planning and buying with current or history of agency experience; has worked with both B2B and B2C clients.

• Strong collaborator that works well within a team but also has the skills and confidence to work independently when needed

• Curiosity should be a core strength - be willing to ask thoughtful questions while also being independent to problem solve and do self-research

• Takes pride in attention to detail and flawless execution of a campaign from end to end

• Hands-on experience with syndicated research tools (comScore, Nielsen, MRI, Vivvix, Pathmatics, etc.)

• Experience with ad platforms across display, digital video and social (Programmatic/DSP, Google CM360, Facebook Ads Manager, TikTok Ads, LinkedIn, etc.) – expertise in social planning/buying is particularly important

• Basic understanding of analytics and ad operations/tagging to ensure that all campaigns are structured to generate optimal results

Why work for Material? 

In addition to fulfilling, high-impact work, company culture and benefits are integral to determining if a job is a right fit for you. Here’s a bit about who we are and highlights around what we offer. 

Who we are & what we care about 

• Material is a global company and we work with best-of-class brands worldwide.  We also create and launch new brands and products, putting innovation and value creation at the center of our practice. Our clients are in the top of their class, across industry sectors from technology to retail, transportation, finance and healthcare.  

• Material employees join a peer group of exceptionally talented colleagues across the company, the country, and even the world. We develop capabilities, craft and leading-edge market offerings across seven global practices including strategy and insights, design, data & analytics, technology and tracking. Our engagement management team makes it all hum for clients.   

• We prize inclusion and interconnectedness. We amplify our impact through the people, perspectives, and expertise we engage in our work. Our commitment to deep human understanding combined with a science & systems approach uniquely equips us to bring a rich frame of reference to our work. 

• A community focused on learning and making an impact. Material is an outcomes focused company. We create experiences that matter, create new value and make a difference in people's lives.  

What we offer 

In addition to Medical, Dental, Vision, Life, Disability and FSA, Material offers: 

• A work environment that works best for you. Whether that’s fully remote, in one of our offices, or hybrid. 

• Flexible & synchronous time off. We trust our colleagues to take responsibility for and manage their workloads. That’s why we offer Flexible Time Off along with synchronous company-wide closures and 11 company holidays. 

• 12 weeks of paid parental leave. Every parent deserves to spend the first few months of their new child’s life with them. 

• Help planning for your future. We offer 401K match, as well as periodic financial wellness and planning sessions throughout the year.

Pay range: $58,000/yr - $65,000/yr

The range shown represents a grouping of relevant ranges currently in use at Material. Actual range for this position may differ, depending on location and specific skillset required for the work itself. 

Equal Employment Opportunity

All qualified applicants will receive consideration for employment without discrimination on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other factors prohibited by law.

Privacy Statement

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If you need support with a privacy-related matter, please send an email to: privacyrequests@materialplus.io