Sr. Associate, Marketing Analytics & Insights

Remote (United States)

Nutrafol Remote-first

USD 90K+ Full Time Senior

Company preview All jobs at Nutrafol

Apply Job profile

Published 2 weeks ago

#KeepGrowing with Nutrafol

Come grow with us. We’re a growing company. Everything we do, we do to help people grow into the best version of themselves.

As the pioneers of hair wellness, we create natural, clinically effective solutions for hair growth and skin, and provide support for people at every step of their journey. Our multi-factorial approach targets the root causes of hair thinning and acne, using a patented blend that is recommended by physicians and hair professionals for trusted, reliable results.

We never settle, and are continuously challenging existing treatments and methodologies to advance the frontier of hair science. As we help our customers grow, we grow too -- by embracing individuality and differences, leading by example, and empowering ourselves and others with our passion for wellness and innovation.

Keep growing. It’s our mantra. Our commitment to helping anybody and everybody committed to realizing their own potential to grow.

About You

We are seeking a highly motivated and solutions-oriented Senior Associate, Marketing Analytics & Insights to join our dynamic team. The ideal candidate is passionate about data and analytics, possesses strong technical and problem-solving skills, and excels at deriving actionable insights from complex datasets.

In this role, you will support the Senior Manager, Growth Marketing Analytics & Insights ensuring the successful execution of advertising initiatives, with a key focus on media tracking specifications, quality assurance, and analysis.

Responsibilities

Collaborate with cross-functional teams to ensure a clear understanding of project goals and cross-channel media measurement needs.
Proactively identify measurement, reporting and process gaps and opportunities for marketing and analytics teams to use data effectively.
Develop detailed campaign and marketing channel KPI tracking and data mapping specifications for media delivery and engagement activities, collaborating with the marketing channel leads, tech team and external analytics partners as needed.
Guide the data collection and transformation of data from ad platforms into master data warehouse for usage by multiple internal stakeholders, to include defining data capture methodology and devising detailed definitions of metrics and calculations for end users.
Conduct QA and post-launch validation of tracking, ensuring alignment with specifications and data flows for accurate, reliable and consistent data capture.
Act as the primary point of contact for troubleshooting, tracking and reporting issues, identifying and documenting problems, offering solutions, and coordinating with Senior Manager and cross-functional teams for timely resolution.
Guide the development of marketing channel and campaign performance dashboards and visualizations, supporting marketing with timely views into the impact and performance of marketing initiatives.
Run ad hoc reports from ad platforms, data visualization tools or data warehouse as needed, providing analysis and actionable recommendations.
Monitor marketing and advertising performance regularly, providing trend analyses, deviation deep dives, insights and recommendations for efficiencies and future campaigns.
Create and present sophisticated analysis to marketing channel leads that brings insightful and measurable evaluation of data and storytelling.
Aid in data collection that will be utilized in media mix modeling and multi-touch attribution.
Support marketing in quantifying media planning scenarios leveraging media planning tools founded on media mix modeling.
Support marketing in quantifying media performance effectiveness leveraging multi-touch attribution data, reporting and analysis.

Requirements

Bachelor's degree in marketing, analytics or similar discipline.
4+ years of experience in digital advertising & marketing analytics tracking, implementation, and reporting.
Digital Advertising Agency experience preferred, having implemented tracking for and analyzed channels such as Display, Social, Video, Paid Search, Influencer, Audio, TV, etc.
Strong analytical, quantitative and problem-solving skills.
Experience working in/for a DTC eCommerce company is a plus
A strong understanding of differences between campaign KPIs, marketing channel KPIs, and attribution methodologies.
Experience implementing cross-channel campaign naming conventions, utm parameters, media channel tracking pixels and conversion events.
Fluent in discussing key marketing KPIs (CPA/CAC, CPM, CPC, CTR, etc).
Excellent organization skills, project and time management, communication, and presentation skills with proven attention to detail.
Comfortable with Tableau or other similar data visualization software.
Experience with Web Analytics packages (ie Google Analytics, Adobe Analytics) and marketing platforms (ie TradeDesk, Google CM360, Facebook Ads Manger).
Ability to query databases using SQL is a plus.
Excellent interpersonal and communication skills.
Ability to work collaboratively in a team environment.
Highly organized with strong attention to detail.
Ability to learn new technologies and data analysis techniques quickly.

Nutrafol takes into consideration a wide range of factors in final compensation decisions, including but not limited to: skill sets, experience and training, licensure and certifications, qualifications and education, and other business and organizational needs. The listed range is applicable only to the annual base salary and does not include additional perks, benefits, or applicable bonus eligibility comprising the total compensation package.Salary Range:$90,000—$105,000 USD