Sr. Account Manager

Strikepoint is a growing digital marketing agency specializing in media buying, lead generation, funnel building, branding, and website design and development. Strikepoint was founded in 2013 and has quickly grown into a leader in the digital marketing industry, with more than $1 Billion in revenue generated for our clients. We have been featured on INC 5000’s list of fastest-growing companies in the United States twice!

About this role

As the Sr. Account Manager, you will play a pivotal role in setting the direction and ensuring the success of our client projects and overall client relationships. You will lead a team consisting of an Ad Creative Strategist, a Funnel Strategist, Media Buyers, and a Project Manager, as well as work with other strategists like website strategists and SEO specialists. Your expertise will guide the strategic planning and execution of marketing campaigns that meet and exceed our client's goals.

You are also the north star of the team, driving things forward, leading client communication, and setting priorities for your internal team to execute objectives while maximizing profits for the agency.

Key Responsibilities 

• Strategic Leadership: 

  • Lead the development and execution of marketing strategies, advising clients on the best services to optimize their marketing budget for maximum return. Proactively identify opportunities for revenue growth for both clients and the agency while staying ahead with ideas that align with market trends and customer needs. Take full ownership of client accounts, ensuring successful execution within the team.

• Team Leadership: 

  • Lead the team to prioritize initiatives that drive client success and agency profitability while ensuring alignment with client objectives. Foster a collaborative environment, hold team members accountable, and facilitate clear communication for seamless strategy execution. Oversee documentation and provide ongoing feedback, including participation in annual performance reviews for team members.

• Campaign Management: 

  • Manage all aspects of client campaigns, including KPIs, daily spending, and overall performance, making necessary adjustments to optimize results. Set monthly budgets and monitor campaigns to ensure alignment with client expectations and compliance standards. Advocate for strategic changes when necessary to improve performance. 

• Client Relationship Management: 

  • Serve as the main point of contact for clients, providing strategic insights and updates while building strong, lasting relationships. Ensure clients feel valued, with proactive communication and consistent updates on ongoing work to meet their marketing objectives. Effectively manage client expectations, handling objections, and communicating ideas clearly.

• Sales

  • Drive sales growth by upselling clients on relevant services and maintaining oversight of invoicing processes to ensure timely and accurate payments. Support business development efforts by understanding new prospects' needs, developing strategies, and assisting with proposals and contracts. Stay informed on Strikepoint’s offerings and pricing models to effectively communicate with clients and internal teams.

• Marketing Skills: 

  • Leverage a deep understanding of the client’s product and customer journey to shape campaign strategies. Stay current with emerging marketing trends and technologies, ensuring innovative solutions are incorporated into strategies for continuous improvement. Ensure that campaign strategies are communicated clearly across the team, with a strong visual representation of the customer journey.

• Performance Analysis:

  • Regularly assess campaign performance against KPIs, challenging existing strategies to recommend improvements when necessary. Set monthly and annual goals to track team and account growth, ensuring continuous progress toward meeting client objectives and internal targets.

Requirements

• Experience: 3+ years of experience in Sr. Account Management or Marketing Manager roles, preferably in an agency or fast-paced environment. 

• Education: BA/BS degree in marketing, business, or a related field or equivalent work experience.

• Experience in financial, wealth management, and financial advisory is strongly preferred.

• Skills

  • Experience leading client calls and driving strategy discussions with key decision makers

  • Data-driven decision-making and ability to analyze key growth metrics (CAC, LTV, ROAS, conversion rates, etc.).

  • Proficiency in A/B testing and experimentation frameworks to optimize marketing performance.

  • Experience with funnel optimization, landing page conversion strategies, and CRO (Conversion Rate Optimization).

  • Knowledge of audience segmentation and targeting for personalized marketing approaches.

  • Strong eye for high-performing ad creatives, with experience working closely with designers and creative teams to develop compelling visuals, messaging, and formats that drive engagement and conversions.

  • Understanding of user behavior analytics tools (Google Analytics, Amplitude, Mixpanel, etc.).

  • Ability to align stakeholders around growth initiatives and communicate complex data insights clearly.

  • Excellent organizational skills, including attention to precise details

  • Strong problem-solving skills and ability to pivot strategies based on performance data.

  • Deep understanding of digital marketing channels, including paid media (Google Ads, Facebook Ads, etc.), SEO, email marketing, content marketing, and influencer partnerships.

  • Technically savvy, comfortable using multiple software applications (i.e., proficiency in Google Suite, CRM systems, etc...)

  • Strong multitasking skills and ability to work in a fast-paced environment

  • Basic graphic design skills for crafting presentations, flow charts, and process documentation

  • Experience with marketing automation and email service providers (Act-on, MailChimp) is a plus

  • Experience with Unbounce, Click Funnels, or similar page builders is strongly preferred

• Compensation

  • $80,000-95,000 + Bonus potential 

• Here's an overview of our benefits

  • Robust Medical, Dental, and Vision insurance plans with a generous employer contribution towards monthly premium costs

  • Company-paid Life Insurance Policy

  • Customizable 401k plan with employer match after 90 days

  • Flexible PTO with no set limit

  • Company-provided Macbook or PC

  • 2x a week catered lunches in our Laguna Beach headquarters

  • Generous hybrid work policy

  • Incredible office setting just blocks away from the beach

We’re looking for a motivated and collaborative professional to help bring our agency’s vision to life through impactful marketing initiatives. If you’re passionate about marketing, adept at managing complex projects, and thrive in a fast-paced agency environment, we’d love to hear from you!

Strikepoint is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.

Please note, that in order to be considered for this role, candidates must currently reside within the United States. We are unable to offer international employment opportunities at this time.