Social Media Lead

Job Description:

RMI, founded as the Rocky Mountain Institute, is seeking an experienced, innovative Social Media Lead to create social media content and thought leadership, monitor social activity, build community, and track and share the performance and growth of RMI's social media channels for the teams focused on market-based mechanisms to drive the energy transition including data and transparency, heavy industry, and climate finance.  

The ideal candidate is a highly creative, motivated individual that will help the brand grow its footprint across LinkedIn, Facebook, Instagram, and X/Twitter, both paid and organic, to drive engagement with targeted audiences, influencers and partners and grow RMI’s social following. 

The ideal candidate has passion for and knowledge of clean energy and the climate, paired with a knack for finding stories that resonate and bringing them to life in ways that fit – for the channel, the audience, and the brand.  

You can translate complex subject matter into snackable content and think across multiple channels. You can spot emerging social media trends and test them with a growth mindset and mentality, while writing to RMI’s brand voice.  

The candidate has proven experience optimizing these channels and will be responsible for executing our social media strategy which is reflective of RMI’s brand and business goals, to engage key audiences and leads across our target industries and segments. The right candidate will also help track and share channel performance, cultivate community, and help monitor channels for news and other key events.  

The Social Media Lead is an integral member of RMI’s Influence team and will work closely with our full communications team to execute social media campaigns that engage and motivate our audience. A strong desire to make a difference in accelerating the adoption of renewable energy and tackling climate change is preferred. 

This position reports to the Social Media Manager and will work closely with strategic communications experts from across RMI, along with our media relations, creative, and storytelling teams. This role will also work closely with the marketing and audience analytics team. 

Remote – Bay Area, Calif., Denver/ Boulder, Col., Washington, D.C., or New York, N.Y. preferred 

Key Responsibilities 

• Produce clear and compelling social content including ads, simple infographics, photography and social-first videos, in support of RMI’s diverse work and donor cultivation that adheres to our social media strategy and brand messaging. 

• Utilize a content calendar and messaging framework; work with design and content teams …