SEO Strategist

ABOUT RETOOL

Nearly every company in the world runs on custom software: Gartner estimates that up to 50% of all code is written for internal use. This is the operational software for refunding orders, underwriting loans, onboarding employees, analyzing transactions, and providing customer support. But most companies don’t have adequate resources to properly invest in these tools, leading to a lot of old and clunky internal software or, even worse, users still stuck in manual and spreadsheet flows. 

At Retool, we’re on a mission to bring good software to everyone. We’re building a new type of development platform that combines the benefits of traditional software development with a drag-and-drop UI editor and AI, making it dramatically faster to build internal tools. We believe that the future of software development lies in abstracting away the tedious and repetitive tasks developers waste time on, while creating reusable components that act as a force multiplier for future developers and projects. The result is not just productivity, but good software by default. And that’s a mission worth striving for. 

Today, our customers span from small startups building their first operational tools to Fortune 500 companies building mission-critical apps for thousands of users across their business. Interested in joining us? Let us know! 

WHY WE’RE LOOKING FOR YOU

Tens of thousands of customers already rely on us to run their businesses, but there’s many more that haven’t heard of Retool yet! The Growth Marketing team helps connect Retool’s products with customers and prospects in new and unique ways, and sets us up to achieve our long-term mission. This role will be crucial in driving our top of funnel traffic by owning our overarching organic traffic strategy and execution.

In this role, you will be reporting to our Head of Growth and Demand Gen, working closely with our small but mighty web and content team. You’ll be the SEO expert to help define and prioritize our SEO initiatives, helping to improve Retool.com’s page speed, site performance, ranking, and more.

WHAT YOU'LL DO:

• Own overall keyword strategy
• Drive organic search traffic to Retool.com by defining and owning our overall organic strategy
• Optimize our website content for ranking to drive traffic, signups, and engagement
• Partner with a range of cross-functional teams – content, engineering, web developers, growth marketing, product marketing, developer experience, and product to not only …