Senior Sales Enablement Specialist

The Finance team’s goal is to be a trusted and collaborative partner to all the businesses and functional teams that we work with, bringing business acumen, financial expertise and insights to aid decision-making and deliver value to our stakeholders. We strive to generate value through providing specialist advice and making recommendations to optimize decision making, delivering transparent processes and implementing governance and controls to mitigate risk.

The Sales Enablement team is an exciting and impactful group within Sales Operations, responsible for supporting all initiatives in helping the Sales team in being more “Effective”.  

This role will take an active role in the support of building the processes needed to support the Sales team including onboarding, training, proposals, pipeline management, sales playbooks, and coordination/ prioritization with all business functions. Critical to this function is understanding the Buyers Journey, key personas, and how to optimize the sales process to improve our win rates, increase our average deal size, decrease time in each stage, understand our customer acquisition costs, and decrease churn rates. This role will take an active role in developing sales playbooks for each product and orchestrate opportunities for upselling or cross-selling more products. 

This individual should be the front-line support with extensive product knowledge and deep understanding of navigating the organization to improve our ability to win more business. You are responsible for reviewing sales processes and recommending improvements, reporting monthly progress to leadership, aligning processes where possible across the different business units, preparing the organization to scale for revenue growth and acquisitions, lead initiatives to improve support and effectiveness of the Sales team, align the team and processes to the “Buyers Journey” and experience.

Let’s talk about the role:

• Coordinate onboarding new Sales team members and leading product/ sales training to existing team members with the support of the Product team.
• Work with the Director of Sales Enablement to establish metrics for expected length of each stage of the sales process, creating programs to improve win rates and reduce Sales cycle time, and establishing best in class practices by product to improve chances of winning business.
• Proposal Management- work with Marketing to improve content, establishes processes for RFP’s, coordinate and lead proposal responses. Track improvements in win rates based on customer segmentation.
• Create and update Sales Playbook, Battle Cards, Demo Playbooks.
• Evaluate processes and insight on competitive analysis.
• Coordinate and prioritize key sales related activities with the Legal …