Senior Product Strategist

Instrument is a remote-first digital product and brand experience agency with over 200 talented people across four teams, each focused on a core offering and dedicated to producing best-in-class work. Our shift to a fully remote model has amplified our ability to foster creativity, build strong relationships, and engage with clients in dynamic ways. This flexibility has not only strengthened our company culture but also enabled us to embrace diverse perspectives. We remain deeply committed to career advancement, personal support, and ensuring a healthy work-life balance for everyone we hire.
You are an experienced senior strategist that enjoys translating the complexity of human motivation and behaviors into the production of beautiful, yet functional digital products, services and engagement platforms. You understand the nuances and complexities of how a brand shows up across the digital landscape and can communicate that brand’s purpose in a way that’s authentic, inspiring and innovative. From driving loyalty and retention to launching new products and services, you understand how to leverage digital technologies to connect brands with their customers.  You’re an excellent communicator and influencer that thrives in a fast-paced, highly-collaborative and multi-disciplinary team. You know your client’s business as well as, or better than they do - and know how to maintain vibrant and compelling client relationships that contribute to the bottom line.

What You'll Do

• Be a strong advocate for putting humans at the center of the digital experiences that we design for clients
• Lead the strategy workstream on 1 - 2 client projects within an integrated, multidisciplinary client team
• Navigate the balance of user needs, client objectives and the requirements of the team throughout a project
• Lead definition of interaction models, user task flows and user interface specifications
• Lead design of journey maps, navigation design, sitemaps, information architecture, detailed wireframes and more to support the end-to-end user experience
• Prepare and present approaches and recommendations in a compelling and impactful way to internal teams and clients
• Support (and sometimes lead) the research into industry trends, competitive information, along with consumer insights to create and present concepts and recommendations in a compelling and impactful way to internal teams and senior level clients
• Partner with Research & Testing Team to conduct research and user-testing activities, and generate meaningful and intuitive insights that will drive the user experienceWork collaboratively with the team, but also operate autonomously and provide value throughout the entire project cycle
• Partner with the Strategy Director on your team to support and contribute to the broader strategic direction across the team, including creating case studies and sharing internal knowledge, mentoring junior strategists and creating deeper relationships with clients

What You'll Bring

• 5+ years of experience in user experience, interaction design and user interaction strategy, including projects for large and small brands, with an emphasis on digital products and experiences.
• Experience in Digital Product Design or Software Development is a plus
• Ability to contribute meaningfully to the work, from concept to completion, with an understanding of the design, technical and business implications associated with user-centered strategic recommendations
• Experience in designing and defining documentation for digital experiences and products, such as functional requirements, experience maps, wireframes, personas, user flows, and other UX artifacts
• Exposure to and experience with broader strategic frameworks, from digital brand, digital content and information architecture, digital user experience and interaction design, mobile applications, digital marketing, social media and campaigns, and digital transformation 
• Experience leading and supporting workshops with mid-senior level clients leveraging design-thinking frameworks
• Experience with user testing tools, to conduct research and determine informed insights to drive the refinement of digital products and experiences
• Proven success partnering with and presenting to clients, managing their requests and implementing feedbackExperience working with and collaborating closely with multi-disciplinary team including creative and technical partners

Pay Range

• The expected pay range for this position is $85,000-$110,000 for our base US Region 3*. We have three regional pay ranges that are adjusted for cost of living (US1 +15%, US2 +7.5%, US3 Base), learn more about our pay philosophy and cost of living adjustments *here.

What We OfferFlexible, Hybrid Work EnvironmentGreat Compensation with Annual Reviews (Learn more about our Pay Philosophy)Annual Profit Sharing401(k) Matching with Immediate VestingRobust Medical, Vision, and Accident Insurance Generous Paid Holidays and unlimited PTOSabbaticalsMonthly Wellbeing StipendCareer Management and Leadership Training Apply