Senior Product Marketing Manager

At Adaptive, we’re Powering the Age of Immune Medicine.  Our goal is to harness the power of the adaptive immune system to transform the way diseases are diagnosed and treated.

As an Adapter, you’ll have the opportunity to make a difference in people’s lives. With Adaptive, you’ll create a career highlight through collaboration with bright, curious colleagues working at the apex of innovation and application.

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Position Overview

The Senior Product Marketing Manager will be responsible for day-to-day patient/consumer and patient access marketing efforts supporting the clonoSEQ brand, including tactical plan development, budget and vendor leadership, content creation, and reporting of effectiveness metrics. This role will partner closely with the broader clonoSEQ team (including Sales, Training, Medical Affairs, Customer Operations) as well as corporate and external stakeholders to maximize brand reputation, effectively communicate key messages, and optimize budgets, to reach or exceed identified sales, brand, and corporate goals.

Key Responsibilities and Essential Functions

• Partner with clonoSEQ Marketing leadership to develop impactful annual business plans for the function, including budgets and tactical plans
• Lead patient marketing tactical efforts from conception to delivery in order to educate patients and advocacy partners on the clinical value of clonoSEQ leveraging a data-driven approach
• Collaborate closely with Sales, Medical Affairs, Customer Operations, Market Access, Corporate Communications, Finance, Legal, Regulatory, and other key stakeholders to execute go-to-market strategies and multi-platform tactical plans in support of new product offerings
• Manage agency partners and vendors on marketing collateral projects, providing strategic direction, content feedback, and end-to-end project management
• Establish, regularly evaluate, and socialize key patient audience KPIs with team, manager, and Commercial team leadership to ensure consistent alignment between ongoing work and defined business objectives
• Accomplish business objectives by managing all projects and/or external vendors within specified budget and timeline
• Partner with Sales Training to ensure optimal rollout and execution of field-based initiatives
• Participate in field ride-a-longs to better understand promotional opportunities and challenges
• Proactively maintains a broad understanding of the evolving market landscape, scientific advances, and industry trends

Position Requirements (Education, Experience, Other)

Required

• Bachelor’s degree plus 12 years of related experience, or master’s degree plus 10 years of related experience
• Minimum of 8 years of experience working on a Marketing team in a highly regulated healthcare environment (e.g., diagnostics, therapeutics, medical device); agency-side experience may be applicable
• Minimum of 3 years of experience in oncology / hematology / immunology
• Demonstrated success planning and owning the execution of complex marketing strategies and tactics, including some combination of personal and non-personal / digital promotion, peer-to-peer and medical education, congress planning, market research, patient advocacy engagement, and omnichannel digital strategy (including CRM) as well as related performance analytics
• Significant experience managing external vendors (including agency of record) to deliver scoped projects on-time and on-budget
• Experience leading or directly supporting cross-functional product launch planning work streams
• Balances “big picture” strategic thinking with efficient tactical planning and execution
• An ability to analyze and interpret scientific publications in order to turn clinical data into compelling promotional narratives
• Flexible and proactive approach including a strong personal drive and desire for feedback
• Refined interpersonal skills, professional maturity, and good judgment; capable of communicating with and facilitating decisions involving a diverse group of individuals
• Strong team player; highly effective in partnering cross-functionally and influencing without authority
• Effective self-starter and project leader; capable of working autonomously and collaboratively to advance the broader team toward agreed-upon goals
• Ability to clarify and overcome ambiguity; proven structured and unstructured problem-solver
• Engages in regular self-assessment and works to reinforce strengths and mitigate weaknesses
• Excellent written and oral communication and presentation skills; persuasive, engaging, and clinically credible when presenting and working with internal and external stakeholders
• Dynamically manages priorities and workload to support functional and organizational goals
• A passion for the healthcare field and the power of technology to improve patient lives; maintains a patient-centric attitude and approach to all work

Preferred

• Degree or certification in Marketing, Communications, Public Relations, or related field
• MBA or scientific graduate-level degree (e.g., MPH, PharmD) strongly preferred
• Diagnostic testing marketing experience strongly preferred
• Experience in direct-to-consumer (DTC) / patient marketing
• Experience developing CRM strategies from scratch
• Field Sales experience

Working Conditions

• Position can be remote, but Seattle-based is preferred
• May require attendance at meetings outside of normal working hours, including some nights and weekends
• Occasional travel (~15%) will be necessary to engage with customers, support business goals, and facilitate team building with a primarily remote team

#LI-Remote

Compensation

Salary Range: $143,200 - $214,800

Other compensation elements include:

• equity grant
• bonus eligible

ALERT: Malicious groups posing as Adaptive employees have recently used fraudulent email aliases to extend employment offers, provide fake documents, and request sensitive personal and financial information. Legitimate Adaptive employment opportunities are initiated through our careers page and extended after multiple interviews with verified employees. Adaptive does not ask new hires to purchase anything out-of-pocket, including home office supplies and equipment. 

Interested in this position, but don’t meet all the requirements?  Adaptive is committed to building diverse, equitable, and inclusive teams across our organization.  Please consider applying even if your experience doesn’t match all the qualifications; you may be the exact candidate we’re searching for!

Adaptive is not currently sponsoring candidates requiring work authorization support for this position.

Adaptive’s posted compensation information includes a base salary (or hourly rate) range and summary of other available total compensation. The base salary range represents a minimum-to-maximum salary (or hourly rate) available to candidates upon extension of offer. Base salary is thoughtfully considered upon offer and is determined through multiple evaluation checks throughout the interview process, including: a candidate’s ability to meet minimum qualifications (skills/experience/education), a candidate’s ability to thoughtfully address preferred qualifications, current market conditions, and internal pay equity. Listed base salary is exclusive of bonus, commission, equity, differential pay, benefits, and other incentives.

Adaptive's benefits at-a-glance.

Adaptive Biotechnologies is an Affirmative Action and Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against based on disability. Please refer the Equal Employment Opportunity Posters for more information. If you’d like to view a copy of the company’s affirmative action plan or policy statement, please email hr@adaptivebiotech.com.

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