Senior Product Marketing Manager (REMOTE)

Company Description

At Xplor, we believe that helping people make the most of each day is the most rewarding way to spend ours.

We give small and medium-sized businesses cloud-based, intuitive technology solutions that enable them to manage all the hassles of running and growing a business, so business owners can get back to doing what they love. With Xplor Pay, we help businesses get paid quickly and securely – without hidden fees. We built the tech ourselves, and our platform delivers secure, transparent, fast, and accurate payments.

We are unified by our purpose of helping people to succeed. So, when you become part of our team, you also become part of the personal connection that strengthens the relationship people have with Xplor products.

Job Description

About the opportunity

Join our Fitness and Wellbeing vertical as a Senior Product Marketing Manager to make a real impact every day. We say that because we know that every conversation we have, every code line we write and every interface we design is another opportunity for us to enrich our customers’ experiences.

Reporting in the the Marketing Director, you’ll help shape how our Mariana Tek platform connects with fitness brands and their clients. Our software is purpose-built and well-loved in the industry, and we’re ready to take our messaging about it to the next level!  

If you’re ready to bet on yourself as the first product marketer at a fast-growing SaaS organization, this role is for you! Some of the other responsibilities include:

• Product Launches: Own product launch strategy and execution, ensuring the successful rollout of new features. Lead a cross functional team that includes Product, Sales, and Customer Success to build launch plans, drive adoption, and measure success.  

• GTM Strategy: contribute to regular go-to-market planning with the sales and marketing team. Ensure all product launches and messaging updates are well-understood by all stakeholders, reflected in the marketing plan, and align with overall marketing strategy.  

• Messaging & Positioning: Develop and refine messaging frameworks that convey the value of Mariana Tek to boutique fitness studios. You’ll translate technical capabilities into benefits that resonate with studio operators and their clients, focusing on how all features work together to deliver impactful results. 

• Competitive & Market Research: Stay informed on the competitive landscape, trends in boutique fitness, and customer needs. Use insights to position Mariana Tek as the most trusted partner for premium fitness brands in …