Senior Product Marketing Manager

We’re a results focused, customer-obsessed company motivated by our passion for empowering digital marketers to achieve success with their campaigns. With intuitive landing page builders and a comprehensive suite of AI-powered features, our platform helps you grow smarter.

Earlier this year, Unbounce, a leading landing page creation and conversion optimization platform, merged with Insightly, a CRM and marketing automation platform.We’re beginning to move toward a unified brand, making it an exciting time to join and help shape our product strategy. In the meantime, you’ll get to know two powerful tools that simplify how marketing and sales teams collaborate.

Our team's technical expertise and creativity work together to drive our mission forward every day. We strive to be a workplace of inspired minds by fostering an environment where innovative thinking is encouraged, and where everyone is given the opportunity to grow and contribute to the achievement of their goals. We aim to continue being an innovative and inspiring company that both our customers and employees admire—and we invite our future team members to join us!

About the role:

Unbounce is evolving its product strategy, and we're looking for a versatile Senior Product Marketing Manager to join our team as we embark on our next growth phase. Reporting to the Director of Product and Growth Marketing, you'll blend product and customer marketing strategies to drive awareness and adoption for our expanding product suite by deeply understanding our Ideal Customer Profiles (ICPs). Following our recent merger with Insightly, you will also play a crucial role in unifying our brands and shaping the 2025 go-to-market (GTM) strategy.

In this role, you’ll:

• Allocate approximately 40% of your time to developing GTM strategies and campaigns for Unbounce's new products and features in collaboration with Product, Marketing, Customer Success, and Sales teams.
• Spend approximately 40% of your time activating new trial users and driving feature adoption among existing customers.
• Dedicate the remaining 20% to refining our Ideal Customer Profile (ICP) through research and distilling customer feedback to share cross-functionally.

If you're adaptable, data-driven, and have a track record of creating impactful GTM strategies that drive customer and business value, we'd love to have you on our team.

What you'll be doing:

Go-to-Market Strategy & Launch Planning (40%)

• Develop GTM strategies for new product launches and feature updates in collaboration with Product, …