Senior Product Marketing Manager, Customer Storytelling

POS-22884

At HubSpot, our customers are at the core of everything we do. Their success stories are more than just testimonials about our products; they embody HubSpot’s mission to empower millions of organizations to grow better. As our products and offerings continue to evolve, we have a tremendous opportunity to tell our customers’ stories with more breadth, depth, and empathy than ever before.

The Customer Advocacy Team plays a critical role in bringing these stories to life. As the Senior Product Marketing Manager, Customer Storytelling, you will own and evolve the customer storytelling strategy, ensuring our most strategic customer stories are not only crafted but also effectively positioned, packaged, and activated across marketing, sales, and brand efforts.

This role is a unique opportunity for a product marketer with a bias for action, who thrives in ambiguity, moves quickly to test and iterate, and is eager to push the boundaries of customer storytelling. You’ll bring deep expertise in positioning, messaging, and GTM strategy to a storytelling-focused role—helping integrate powerful customer proof into HubSpot’s GTM motions.

We’re looking for a motivated product marketer who seamlessly moves between high-level strategy and hands-on execution—defining the role of customer storytelling in HubSpot’s broader strategy, influencing cross-functional teams, and then rolling up their sleeves to bring those stories to life—all while ensuring storytelling remains deeply rooted in the customer’s voice and experience.

In This Role, You'll Get To:

• Own & Evolve the Customer Storytelling Strategy – Develop a structured, scalable approach to storytelling that aligns with that strengthens HubSpot’s product marketing narratives and supports key business objectives.
• Drive Strategic Distribution & GTM Activation – Move quickly and decisively to ensure customer stories are seamlessly integrated into sales enablement, marketing campaigns, and GTM motions—navigating ambiguity with confidence and making informed decisions along the way.
• Develop a Thought Leadership Presence – Champion best-in-class customer storytelling practices, mentoring teams and ensuring they are widely adopted across HubSpot.
• Experiment & Innovate in Storytelling Formats – Push beyond traditional case studies, leveraging interactive content, AI-driven insights, and customer-led storytelling initiatives.
• Leverage AI to Enhance Storytelling – Explore how AI can improve the efficiency, personalization, and impact of customer storytelling, from content creation to distribution.

What We’re Looking For:

• Have 5+ years of experience, including 3+ in product marketing, with expertise in positioning, messaging, and GTM strategy.
• Excel in GTM execution, strategically positioning and packaging content for impact across marketing, sales, and brand channels.
• Understand B2B tech sales, marketing, and the role of customer stories in the buyer journey.
• Operate strategically while executing—equally comfortable defining a storytelling vision and bringing it to life.
• Have a bias for action, navigating ambiguity with confidence and making informed decisions quickly.
• Embrace a growth mindset, seeking out learning opportunities and valuing giving/receiving feedback to improve and innovate.
• Leverage AI to drive innovation, efficiency, and impact.
• Push beyond traditional case studies, using creative formats to enhance engagement.
• Track performance and continuously refine their approach for maximum effectiveness.
• Are passionate about mentorship, fostering growth and collaboration within teams.

Cash compensation range: 112000-168000 USD Annually

This resource will help guide how we recommend thinking about the range you see. Learn more about HubSpot’s compensation philosophy.

The cash compensation above includes base salary, on-target commission for employees in eligible roles, and annual bonus targets under HubSpot’s bonus plan for eligible roles. In addition to cash compensation, some roles are eligible to participate in HubSpot’s equity plan to receive restricted stock units (RSUs). Some roles may also be eligible for overtime pay. Individual compensation packages are based on a few different factors unique to each candidate, including their skills, experience, qualifications and other job-related reasons.

We know that benefits are also an important piece of your total compensation package. To learn more about what’s included in total compensation, check out some of the benefits and perks HubSpot offers to help employees grow better.

At HubSpot, fair compensation practices isn’t just about checking off the box for legal compliance. It’s about living out our value of transparency with our employees, candidates, and community.

At HubSpot, our customers are at the core of everything we do. Their success stories are more than just testimonials about our products; they embody HubSpot’s mission to empower millions of organizations to grow better. As our products and offerings continue to evolve, we have a tremendous opportunity to tell our customers’ stories with more breadth, depth, and empathy than ever before.

The Customer Advocacy Team plays a critical role in bringing these stories to life. As the Senior Product Marketing Manager, Customer Storytelling, you will own and evolve the customer storytelling strategy, ensuring our most strategic customer stories are not only crafted but also effectively positioned, packaged, and activated across marketing, sales, and brand efforts.

This role is a unique opportunity for a product marketer with a bias for action, who thrives in ambiguity, moves quickly to test and iterate, and is eager to push the boundaries of customer storytelling. You’ll bring deep expertise in positioning, messaging, and GTM strategy to a storytelling-focused role—helping integrate powerful customer proof into HubSpot’s GTM motions.

We’re looking for a motivated product marketer who seamlessly moves between high-level strategy and hands-on execution—defining the role of customer storytelling in HubSpot’s broader strategy, influencing cross-functional teams, and then rolling up their sleeves to bring those stories to life—all while ensuring storytelling remains deeply rooted in the customer’s voice and experience.

In This Role, You'll Get To:

• Own & Evolve the Customer Storytelling Strategy – Develop a structured, scalable approach to storytelling that aligns with that strengthens HubSpot’s product marketing narratives and supports key business objectives.
• Drive Strategic Distribution & GTM Activation – Move quickly and decisively to ensure customer stories are seamlessly integrated into sales enablement, marketing campaigns, and GTM motions—navigating ambiguity with confidence and making informed decisions along the way.
• Develop a Thought Leadership Presence – Champion best-in-class customer storytelling practices, mentoring teams and ensuring they are widely adopted across HubSpot.
• Experiment & Innovate in Storytelling Formats – Push beyond traditional case studies, leveraging interactive content, AI-driven insights, and customer-led storytelling initiatives.
• Leverage AI to Enhance Storytelling – Explore how AI can improve the efficiency, personalization, and impact of customer storytelling, from content creation to distribution.

What We’re Looking For:

• Have 5+ years of experience, including 3+ in product marketing, with expertise in positioning, messaging, and GTM strategy.
• Excel in GTM execution, strategically positioning and packaging content for impact across marketing, sales, and brand channels.
• Understand B2B tech sales, marketing, and the role of customer stories in the buyer journey.
• Operate strategically while executing—equally comfortable defining a storytelling vision and bringing it to life.
• Have a bias for action, navigating ambiguity with confidence and making informed decisions quickly.
• Embrace a growth mindset, seeking out learning opportunities and valuing giving/receiving feedback to improve and innovate.
• Leverage AI to drive innovation, efficiency, and impact.
• Push beyond traditional case studies, using creative formats to enhance engagement.
• Track performance and continuously refine their approach for maximum effectiveness.
• Are passionate about mentorship, fostering growth and collaboration within teams.

Cash compensation range: 112000-168000 USD Annually

This resource will help guide how we recommend thinking about the range you see. Learn more about HubSpot’s compensation philosophy.

The cash compensation above includes base salary, on-target commission for employees in eligible roles, and annual bonus targets under HubSpot’s bonus plan for eligible roles. In addition to cash compensation, some roles are eligible to participate in HubSpot’s equity plan to receive restricted stock units (RSUs). Some roles may also be eligible for overtime pay. Individual compensation packages are based on a few different factors unique to each candidate, including their skills, experience, qualifications and other job-related reasons.

We know that benefits are also an important piece of your total compensation package. To learn more about what’s included in total compensation, check out some of the benefits and perks HubSpot offers to help employees grow better.

At HubSpot, fair compensation practices isn’t just about checking off the box for legal compliance. It’s about living out our value of transparency with our employees, candidates, and community.

We know the confidence gap and imposter syndrome can get in the way of meeting spectacular candidates, so please don’t hesitate to apply — we’d love to hear from you.

If you need accommodations or assistance due to a disability, please reach out to us using this form. This information will be treated as confidential and used only for the purpose of determining an appropriate accommodation for the interview process.

At HubSpot, we value both flexibility and connection. Whether you’re a Remote employee, or work from the Office, we want you to start your journey here by building strong connections with your team and peers. If you are joining our Engineering team, you will be required to attend a regional HubSpot office for in-person onboarding. If you join our broader Product team, you’ll also attend other in-person events such as your Product Group Summit and other gatherings to continue building on those connections.

If you require an accommodation due to travel limitations or other reasons, please inform your recruiter during the hiring process. We are committed to supporting candidates who may need alternative arrangements

Germany Applicants: (m/f/d) - link to HubSpot's Career Diversity page here.

India Applicants: link to HubSpot India's equal opportunity policy here.

About HubSpot

HubSpot (NYSE: HUBS) is a leading customer relationship management (CRM) platform that provides software and support to help businesses grow better. We build marketing, sales, service, and website management products that start free and scale to meet our customers’ needs at any stage of growth. We’re also building a company culture that empowers people to do their best work. If that sounds like something you’d like to be part of, we’d love to hear from you.

You can find out more about our company culture in the HubSpot Culture Code, which has more than 5M views, and learn about our commitment to creating a diverse and inclusive workplace, too. Thanks to the work of every employee globally, HubSpot was named the #2 Best Place to Work on Glassdoor in 2022 and has been recognized for its award-winning culture by Great Place to Work, Comparably, Fortune, Entrepreneur, Inc., and more.

Headquartered in Cambridge, Massachusetts, HubSpot was founded in 2006. Today, thousands of employees across the globe work remotely and in HubSpot offices. Visit our careers website to learn more about the culture and opportunities at HubSpot. 

By submitting your application, you agree that HubSpot may collect your personal data for recruiting, global organization planning, and related purposes. HubSpot's Privacy Notice explains what personal information we may process, where we may process your personal information, our purposes for processing your personal information, and the rights you can exercise over HubSpot’s use of your personal information. 

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