Senior Product Marketing Manager (ARG)

ABOUT ALLERGY RESEARCH GROUP 

For 45 years, Allergy Research Group® has been a leading innovator and educator in the natural products industry, and is known for clean, high-quality, hypoallergenic supplements. We’re on a mission to partner with Healthcare Practitioners around the world, who are passionate about integrative medicine, and empower them with the tools necessary to help their patients achieve the confidence that comes from great health! Learn more at AllergyResearchGroup.com. 

ABOUT THE ROLE 

An exciting and challenging position exists as a full-time Senior Product Marketing Manager. You will lead the management and growth of our product portfolio. The ideal candidate will possess strong decision-making skills and experience in driving product vision, roadmap development, and portfolio management. You will collaborate closely with Medical Affairs, cross-functional teams, and leadership to enhance our products, monitor market trends, and ensure alignment with overall business goals to drive profitability and growth.  

Requirements

What You Will Do  

• Develop and maintain a clear product vision, guiding the team to execute on a comprehensive product roadmap. 

• Ensure that the product roadmap is aligned with market trends, customer needs, and organizational priorities. 

• Lead the development and execution of the product portfolio strategy to ensure alignment with business goals. 

• Manage product life cycles, including SKU rationalization and end-to-end product portfolio optimization and profitability. 

• Collaborate with cross-functional teams to define product features, positioning, and customer benefits. 

• Monitor industry and market trends, including competitor performance, market dynamics, and emerging customer needs. 

• Conduct competitor reviews and analysis to identify opportunities for product differentiation, pricing strategies, and market positioning. 

• Perform in-depth analysis of product performance to optimize the product portfolio and make data-driven decisions. 

• Establish key metrics to monitor the success of product launches and ongoing sales. 

• Identify and prioritize product enhancements and improvements to increase market share, customer satisfaction, and profitability. 

• Develop content and resources to support product promotion and sales initiatives. 

What We’re Looking For  

• Bachelor’s degree in Business, Marketing, Engineering, or a related field. MBA or advanced degree preferred 

• Minimum of 7+ years of experience in product management, with a strong focus on portfolio management, product vision, and roadmap development 

• Proven experience in managing cross-functional teams and collaborating with departments like Medical Affairs, R&D, Sales, and Marketing. Strong understanding of digital marketing, social media, and eCommerce platforms 

• Experience leading the development of annual plans; outlining the strategy to grow your business or product and partnering with key stakeholders to …