Senior Product Manager (GTM Strategy)

About mParticle

mParticle is widely recognized as one of the leading customer data platforms, serving hundreds of global brands and helping them turn data to insights, and insights to action. Built on top of end to end streaming architecture, we are committed to empowering businesses to deliver personalized and engaging experiences to their customers across all screens and devices. We believe that the opportunity to help teams activate insights from their customer data to deliver more personalized and adaptive experiences is more important than ever.

We at mParticle choose to create a company that is as diverse and inclusive as the world we live in by attracting, growing & keeping the best talent. Employment opportunities are available to all applicants without regard to race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status

About the Job

As the Senior Product Manager, GTM Strategy, you will define and lead the GTM strategy for our ML and Personalization capabilities, focusing on creating a repeatable sales motion and driving product adoption. You will collaborate with and be the liaison between the Data-Driven Decision Making group leadership and GTM leadership to drive the messaging, positioning, packaging, and upsell/adoption product experience for your area of ownership. As a strategic leader, you will align product, sales, marketing, and customer success efforts to achieve our revenue growth goals.

We’re growing fast and offer smart, talented individuals an opportunity to be high impact players as we scale and achieve our vision for being the world leader in this space. We care deeply about culture and our people, creating a place where you can do your best work and love doing it!

The Successful candidate will:

• Product GTM: Spearhead product launches with meticulously planned go-to-market strategies, ensuring seamless orchestration and measurable impact.
• Drive Product Adoption: Collaborate with key stakeholders to craft and execute compelling marketing content and campaigns that drive product demand, adoption, and customer engagement.
• Cross-functional Leadership: Serve as a hub of product and market knowledge, facilitating strategic alignment across product, sales, marketing, and customer success teams.
• Customer Empathy: Understand and analyze diverse needs from our customers, think strategically, and lead with data-driven decisions.
• Decision Maker: Make the hard calls to make insightful decisions and nuanced tradeoffs, balancing numerous priorities and requests across multiple groups of external …