Senior Marketing Data Analyst

Abridge was founded in 2018 with the mission of powering deeper understanding in healthcare. Our AI-powered platform was purpose-built for medical conversations, improving clinical documentation efficiencies while enabling clinicians to focus on what matters most—their patients.

Our enterprise-grade technology transforms patient-clinician conversations into structured clinical notes in real-time, with deep EMR integrations. Powered by Linked Evidence and our purpose-built, auditable AI, we are the only company that maps AI-generated summaries to ground truth, helping providers quickly trust and verify the output. As pioneers in generative AI for healthcare, we are setting the industry standards for the responsible deployment of AI across health systems.

We are a growing team of practicing MDs, AI scientists, PhDs, creatives, technologists, and engineers working together to empower people and make care make more sense.

We are seeking an experienced and detail-oriented Senior Marketing Data Scientist to drive data-driven decision-making with insights across our marketing organization. In this role, you will develop and execute a comprehensive marketing analytics strategy to track, analyze, and optimize the performance of marketing funnels, campaigns, channels, and initiatives. You will focus on marketing funnel insights, attribution analytics, and ensuring we understand the impact of each marketing touchpoint in the customer journey. You will play a pivotal role in uncovering actionable insights, refining our marketing strategies, and demonstrating the ROI of marketing efforts as we scale the most trusted AI solution for clinical conversations.

This is a hybrid role in NYC OR San Francisco with a weekly requirement of being in the office Tuesday-Wednesday-Thursday.

What You’ll Do

Analytics Strategy and Framework

• Develop a comprehensive marketing analytics strategy, creating a framework for tracking marketing funnel performance across campaigns, channels, and audience segments.

• Build and implement multi-touch attribution models to evaluate the effectiveness of marketing initiatives and provide clarity on how different channels contribute to pipeline and revenue.

• Design and maintain dashboards and reporting structures to provide real-time visibility into key performance indicators (KPIs) such as pipeline contribution, lead-to-customer conversion rates, CAC, and customer LTV.

Data Analysis and Insight Generation

• Analyze marketing performance data across channels, including email, web, paid media, events, and ABM campaigns to uncover trends and opportunities for optimization.

• Provide actionable insights to marketing, sales, and executive teams to improve campaign effectiveness, pipeline growth, and customer acquisition strategies.

• Perform advanced analyses, such as cohort analysis, ROI forecasting, and customer segmentation, to guide strategic decision-making.

• Use attribution insights to identify gaps in the customer journey and recommend strategies to improve conversion rates at each stage of the funnel.

Cross-Functional Collaboration

• Collaborate with the demand generation, ABM, content, and events teams to ensure campaigns are fully optimized based on performance insights and analytics.

• Partner with sales and revenue operations teams to align marketing and sales data, enabling seamless pipeline tracking and more accurate forecasting.

• Work closely with the product marketing and customer success teams to evaluate customer engagement metrics.

What You’ll Bring

• 8+ years of experience in marketing analytics, with expertise in data analysis, reporting, and campaign optimization.

• Advanced knowledge of attribution analytics and models, including first-touch, last-touch, and multi-touch attribution.

• Strong understanding of customer journey analytics, marketing funnel performance metrics, and the interplay between marketing and sales touchpoints.

• Proficiency in analytics tools such as Sigma, Google Analytics, Tableau, HockeyStack, or Looker. Experience with SQL or Python for data querying is highly desirable

• Experience managing and analyzing data from CRM and marketing automation platforms, such as Salesforce, HubSpot, and Marketo.

• Proven track record of driving business impact through data-driven marketing strategies and performance optimization.

• Excellent problem-solving, communication, and collaboration skills, with the ability to present complex data insights in a clear and actionable way..
  

Why Work at Abridge?

• Be a part of a trailblazing, mission-driven organization that is powering deeper understanding in healthcare through AI!

• Opportunity to work and grow with talented individuals and have ownership and impact at a high-growth startup.

• Flexible/Unlimited PTO — Salaried team members can take off as much approved time off as they need, plus 13 paid holidays

• Equity — For all salaried team members

• Medical insurance — We pay 100% of the premium for you + 75% for dependents. 3 Aetna plans to choose from.

• Dental & Vision insurance — We pay 100% of the premium for you + 75% for dependents. 2 Aetna plans to choose from.

• Flexible Spending (FSA) & Health Savings (HSA) Accounts

• Learning and Development budget — $3,000 per year for coaching, courses, workshops, conferences, etc.

• 401k Plan — Contribute pre-tax dollars toward retirement savings.

• Paid Parental Leave — 16 weeks paid parental leave, for all full-time employees

• Flexible working hours — We care more about what you accomplish than what specific hours you’re working.

• Home Office Budget — We provide up to $1,600 in a one-time reimbursement to set up your home office.

• Sabbatical Leave — 30 days of paid Sabbatical Leave after 5 years of employment.

• ...Plus much more!

Life at Abridge

At Abridge, we’re driven by our mission to bring understanding and follow-through to every medical conversation. Our culture is founded on doing things the “inverse” way in a legacy system—focusing on patients, instead of the system; focusing on outcomes, instead of billing; and focusing on the end-user experience, instead of a hospital administrator's mandate.

Abridgers are engineers, scientists, designers, and health policy experts from a diverse set of backgrounds—an experiment in alchemy that helps us transform an industry dominated by EHRs and enterprise into a consumer-driven experience, one recording at a time. We believe in strong ideas, loosely held, and place a high premium on a growth mindset. We push each other to grow and expose each other to the latest in our respective fields. Whether it’s holding a PhD-level deep dive into understanding fairness and underlying bias in machine learning models, debating the merits of a Scandinavian design philosophy in our UI/UX, or writing responses for Medicare rules to influence U.S. health policy, we prioritize sharing our findings across the team and helping each other be successful.

Diversity & Inclusion

Abridge is an equal opportunity employer. Diversity and inclusion is at the core of what we do. We actively welcome applicants from all backgrounds (including but not limited to race, gender, educational background, and sexual orientation).

Staying Safe - Protect Yourself From Recruitment Fraud

We are aware of individuals and entities fraudulently representing themselves as Abridge recruiters and/or hiring managers. Abridge will never ask for financial information or payment, or for personal information such as bank account number or social security number during the job application or interview process. Any emails from the Abridge recruiting team will come from an @abridge.com email address. You can learn more about how to protect yourself from these types of fraud by referring to this article. Please exercise caution and cease communications if something feels suspicious about your interactions.