Senior Manager/Manager, Marketing Analytics (Open to Remote)

The Penguin Publishing Group is seeking a Senior Manager/Manager, Marketing Analytics to join the Advertising and Promotion team. 

Overseeing all stages of an ad campaign, the Advertising and Promotion team serves eight adult book imprints across all genres, from the commercial to the literary. This analytics role in particular is centered on collaboration with stakeholders to deliver extensive advertising campaign performance reporting, including thoughtful analysis on strategy, deep optimization suggestions, and developing strategic recommendations based on data to enhance performance and return on ad spend. This unique role works closely with ad buyer and marketing colleagues and consumer insights teams. 

Nested within the largest traditional book publisher in the US, this role is a wonderful opportunity to be part of a fast-paced, innovative, supportive, and creative department.   

 
Specific responsibilities include:      

• Prepares thoughtful and detailed advertising campaign performance data reporting on an ad hoc, weekly, monthly, quarterly, bi-annual, and annual basis with the goal of enhancing KPI performances, return on ad spends, and curating insights.  

• Works independently, but closely collaborates with, ad buyers, marketers, and consumer insights colleagues to identify new recommendations and to suggest optimizations to boost performance based on title goals. 

• Provides deep review, troubleshooting, and monitoring of KPIs and effectiveness of paid ad campaigns across all platforms (retail, programmatic, direct, and social channels). 

• Creates and grows ad performance benchmarks, increasing impacts on areas like ROI/ROAS, CTR, CPM, engagement/conversion, and more. 

• Supports team with first-party ad audience creation and distribution, adhering to consumer data privacy and security regulations.      

• Works collaboratively across the company, and with other marketing and data analysts, on shared strategies and best practices. 

Please apply if you meet the following qualifications:   

• 5+ years of experience in digital advertising, performance marketing, or paid media analysis work serving high volume clients and stakeholders

• Fluency in analyzing and preparing marketing data, and highlighting insights, for a wide variety of audiences

• Strong expertise with Microsoft Excel (including formulas, pivot tables) and PowerPoint, and comfort within common digital marketing platforms and interfaces. Adobe Analytics or PowerBI experience a plus, or with consumer data platforms/management

• Deep knowledge of common digital marketing metrics and analytical terms (such as ROI, ROAS, CPM, CTR, engagement metrics)

• Top notch presentation and communication skills and willingness to prepare insight sets for team gatherings and with marketing stakeholders

• Creative thinker, and passionate about learning new tech, tools, and evolving skill set as new opportunities emerge

The salary range for this position is $73,500 - $83,000. All positions are currently eligible for annual profit award or bonus, subject to company results.   

 Please apply by March 28, 2025 and include your resume, cover letter, and salary requirements for consideration. Before applying for any role at Penguin Random House, we recommend you review our applicant resources page and look over our open-to-remote guidelines on our FAQs page.

Penguin Random House job postings include a good faith compensation range for each open position. The salary range listed is specific to each particular open position and takes into account various factors including the specifics of the individual role, and candidate's relevant experience and qualifications.

Full-time employees are eligible for our comprehensive benefits program. Our range of benefits include, but are not limited to, Medical/Prescription drug insurance, Dental, Vision, Health Care/Dependent Care Flexible Spending Account, Health Savings Account, Pre-Tax and Roth 401(k), Short and Long-Term Disability Insurance, Life/AD&D Insurance, Commuter Benefits, Student Loan Repayment Program, Educational Assistance & generous paid time off.

Penguin Random House is the leading adult and children's publishing house in North America, the United Kingdom and many other regions around the world. In publishing the best books in every genre and subject for all ages, we are committed to quality, excellence in execution, and innovation throughout the entire publishing process: editorial, design, marketing, publicity, sales, production, and distribution. Our vibrant and diverse international community of nearly 300 publishing brands and imprints include Ballantine Bantam Dell, Berkley, Clarkson Potter, Crown, DK, Doubleday, Dutton, Grosset & Dunlap, Little Golden Books, Knopf, Modern Library, Pantheon, Penguin Books, Penguin Press, Penguin Random House Audio, Penguin Young Readers, Portfolio, Puffin, Putnam, Random House, Random House Children's Books, Riverhead, Ten Speed Press, Viking, and Vintage, among others. More information can be found at http://www.penguinrandomhouse.com/.<http://www.penguinrandomhouse.com/>

Penguin Random House values the array of talents and perspectives that a diverse workforce brings. All qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status.

Company: Penguin Random House LLC 

Country: United States of America 

State/Region: New York 

City: New York 

Postal Code: 10019 

Job ID: 278575