Senior Manager, Marketing Analytics, Planning, and Business Operations

About Avaya

Businesses are built by the experiences they provide, and every day, millions of those experiences are delivered by Avaya. Organizations trust Avaya to provide innovative solutions for some of their most important ambitions and challenges, giving them the freedom to engage their customers and employees in ways that deliver the greatest business benefits.

Avaya contact center and communications solutions help power immersive, personalized, and unforgettable customer experiences that drive business momentum. With the freedom to choose their journey, there’s no limit to the experiences Avaya customers can create.

The richness of Avaya’s global team diversity is our greatest strength, and we are committed to being a workplace where authenticity and individuality are celebrated and different perspectives are embraced. Learn more at www.avaya.com.

About The Opportunity

We are looking for an experienced and strategic Senior Manager, Marketing Analytics, Planning, and Business Operations to join our Marketing Operations Team. This role will lead marketing planning, analytics, and strategic initiatives while managing a remote team. Reporting to the Director of Marketing Operations & Analytics, this position blends hands-on data analysis with leadership and collaboration across marketing, sales, and finance.

The ideal candidate will have 5-7+ years of experience in marketing operations, business planning, and strategic analytics. They should excel in developing data-driven insights, aligning marketing and sales strategies, and executing projects focused on measurable business outcomes.

Key Responsibilities:

Strategic Planning & Leadership:

• Drive marketing strategy and business planning to align with corporate goals.
• Lead Quarterly Business Reviews (QBRs), analyzing campaign performance and pipeline metrics.
• Oversee the strategic execution of marketing operations, balancing high-level decision-making with detailed analytics and planning.
• Collaborate with Sales Operations to optimize lead management and align marketing initiatives with business growth.

Metrics & Financial Models:

• Develop and maintain financial models for budgeting, demand forecasting, and marketing ROI.
• Lead the creation of a marketing scorecard to track key KPIs, such as awareness and demand generation.
• Apply analytics to address business challenges and guide strategic improvements.

Team Leadership:

• Manage and mentor a remote team, overseeing dashboards, marketing reports, and performance metrics.
• Foster an agile work culture, optimizing team performance while maintaining a hands-on leadership approach.

Cross-functional Alignment:

• Work closely with Marketing, Sales, and Finance to ensure alignment on goals …