Senior Manager / Director of GTM Enablement

We have a world class agile market research platform. We help brands rewire their traditional ad & innovation development processes with insights early, often & connected to create a learning loop. The result? They get smarter over time. Insights teams have more impact. Brands launch better ads & products.

We were founded in 2012 with the dream of creating end-to-end automated research. Fast forward 10 years and we have 1,000+ happy customers, 100,000+ ideas tested and we operate in 50+ research markets. And we’re entering the next phase of our growth journey!

So how do we do it? 

Our platform provides access to actionable, quick and smart insights to amplify creative effectiveness and shape winning innovation, empowering creators with the agility and the data they need to make better decisions about the ads and innovation they take to market. 

Through working with some of the biggest brands in the world, we’ve built technology that lets our customers see their product innovations and advertising ideas through their consumers’ eyes so they can quickly iterate, optimize, validate and learn — increasing their chances of in-market success.

About the team:

At Zappi, you’ll be joining a passionate team of marketers who are on a mission to help our own world-class customers, some of the best-known B2C brands on the planet, to evolve their own marketing, advertising, and innovation. We have a distinctive, highly differentiated brand, known for our quirky and fun energy, and for building incredible relationships with our customers. Our customers love us, promote us, and love to get on stage with us. Probably because we love them too! This comes through in our marketing, and in the way we work every day.

About the role:

As the Senior Manager / Director, GTM Enablement you’ll be a key member of the Product Marketing team, responsible for organizing and streamlining our content management systems and internal LMS platforms. Working as a leader directly under the VP of Product Marketing, you’ll own the strategic direction and execution of key solutions like Highspot, ensuring our CMS & LMS platforms serve as the core, trusted backbone for training, enablement, and content distribution. Your primary goal will be to ensure that the right content is easily accessible for all sales and customer success teams, is aligned with our product releases, and that these teams are empowered to sell effectively with the right tools and training.

This role is ideal for someone with a deep understanding of product enablement, who is adept at managing the end-to-end process of content development, training, and product release integration. You should thrive in a cross-functional environment, collaborating with product, sales, and marketing to ensure our teams are equipped with the knowledge they need to succeed.

What You’ll Do:

• Own and optimize internal learning systems: lead the strategy and execution for current systems (Highspot, WorkRamp) and future systems, ensuring these platforms are streamlined, user-friendly, and aligned with the needs of the business.
• Manage content workflows: collaborate with product and marketing teams to ensure content is up to date and aligned with new product releases, ensuring that sales teams can easily access and use it.
• Lead product enablement initiatives: drive enablement for new product releases, ensuring the sales team is well-prepared with training materials, competitive insights, and best practices for selling the latest products (co-authored with product and product marketing).
• Build and maintain scalable training processes: develop materials and processes for continuous training and product updates that are easily scalable, ensuring teams are always equipped with the most relevant information.
• Partner with cross-functional teams: work closely with Product, Marketing, Sales, and Customer Success to ensure content and training are aligned across the GTM function.
• Establish clear guidelines for content consumption: make it clear to sales teams which products to sell, how to sell them, and make the process as straightforward as possible to drive (and track) success.
• Continuously improve the GTM ecosystem: identify and implement improvements to product and offering-related content management, training processes, and tools that will enhance efficiency and effectiveness across the GTM teams.

What We’re Looking For:

• 5+ years of experience in product or GTM enablement, preferably including sales enablement; min 8+ years of experience GTM roles in SaaS or tech companies
• Proven track record of managing and optimizing content management systems and internal LMS platforms, like Highspot and WorkRamp (or similar and related tools for enablement).
• Extensive experience in product enablement, particularly in high-growth environments, and understanding of the product release process.
• Strong cross-functional collaboration skills, working with Product, Sales, Marketing, and Customer Success teams.
• Ability to create clear, scalable processes and systems that make it easy for teams to stay aligned and up to date.
• Exceptional organizational and project management skills, with the ability to manage multiple initiatives simultaneously.
• Bonus: Experience driving enablement for complex product ecosystems, revamping and untangling existing ecosystems to rebuild with best practices, and managing content migration or restructuring projects.

Why Join Us

• Opportunity to lead and shape the GTM enablement function in a fast-growing, fast-paced SaaS company.
• Work closely with cross-functional teams and drive impact on the success of our sales teams and product launches.
• Lead the optimization of our training systems to make it easier for teams to succeed.

If you're passionate about building scalable processes, leading by example, improving sales team efficiency, and driving product success, we’d love to hear from you!

Benefits 

• Salary range $125,000 - $150,000 per annum. Salaries are benchmarked annually
• Unlimited holidays – we want well rested and motivated teams so encourage people to take plenty of time off. We don’t cap your allowance, but do set a minimum of at least 20 days per year plus national holidays
• One company-paid mental health day of rest every quarter (these are pre-scheduled, so the entire company can take the same days off regularly to reset)
• Flexible working arrangements, including remote (unless otherwise specified)
• Thoughtfully designed offices to support both individual work and collaboration without interrupting others
• Support setting up your home office, if appropriate
• Wellbeing benefits and access to trained therapists / counsellors
• Company paid Life, AD&D, Short term & Long term disability
• Immediate access to Zappi's Health, Dental and Vision Insurance Plan
• Option to enter Zappi's 401k program after 90 days of employment, matched up to 4%
• Tailored personal development through training allowances, coaching, mentorship and career frameworks

Why join us? 

We’ve been recognized as one of the hottest martech companies in 2022 by Business Insider and named Best Place to Work by Quirk’s Media for our engaging and inclusive workplace culture. We’re committed to both people and the planet. 

Our belief in inclusion means we’re building an organisation of diverse individuals and helping brands eliminate cultural presumptions in their research. Read our Diversity Manifesto here. 

We are a values and behaviours driven business and believe that Trust, Truth, Ownership, Ambition and Humility describe Zappi employees on our best day. This is how we strive to show up for our customers, for each other and for our communities. 

Earning B Corp certification assures us we’re on the right track and have structures in place to become the business we want to be. Our commitment to minimise our impact on the environment means being honest with ourselves and transparent with you—about everything from carbon emissions to tree-planting initiatives. We achieved our goal of becoming Net Zero in 2021! 

Zappi Company Culture Highlights

• Winner of Comparably's Award for Best Company for Women 2022
• Winner of Comparably's Award for Best Company Work-Life Balance 2022
• Winner of Comparably's Award for Best Company Compensation 2022
• Winner of Comparably's Award for Best CEO for Women 2022
• Winner of Comparably's Award for Best Company for Diversity 2022
• Winner of Comparably's Award for Best Company Culture 2022
• Winner of Comparably's Award for Best CEO 2022
• Winner of Comparably's Award for Best Happiness 2022
• Winner of Comparably's Award for Best Leadership Teams 2023
• Winner of Comparably's Award for Best CEOs for Diversity 2023
• Winner of Comparably's Award for Best Engineering Teams 2023
• Winner of Comparably's Award for Best Company Outlook 2023
• Winner of Newsweek’s Top 100 Most Loved Workplaces in the UK 2022 & 2023
• Recognised by Fast Company’s Best Workplaces for Innovators 2023
• Winner of Best Marketing Insights Platform in the MarTech Breakthrough Awards 2023 & 2024

Equal Opportunity

Zappi is an equal opportunity employer; our diversity is a major strength. We are committed to providing equal opportunities for all individuals, regardless of their race, gender, sexual orientation, disability, or any other characteristic protected by applicable laws. 

We believe that a diverse and inclusive workforce fosters innovation, creativity, and success. Our hiring decisions are based solely on merit, qualifications, and abilities, ensuring fairness and equity throughout our recruitment process. We welcome applications from all backgrounds and encourage candidates from underrepresented groups to apply. Join our team and contribute to an inclusive environment where everyone's unique perspectives and talents are valued and respected.