Senior Manager, Demand Generation

As Senior Manager, Demand Gen, you will be accountable for creating high-quality, high-intent pipeline that rapidly turns into revenue for our new logo business and expansion business.

OUTCOMES

• Hands-on ownership of high-quality, high-intend, fast-moving pipeline in alignment with 15Five’s marketing strategy
• Deep understanding of the why behind what’s working and what’s not concerning demand creation and demand capture
• Create and maintain real-time dashboards and reporting frameworks to track marketing campaign performance, pipeline contribution, and ROI.
• Implement data-driven segmentation and audience targeting strategies to improve engagement rates and conversion efficiency.
• Real-time improvements and optimizations of systems, processes, and tech to deliver more pipeline per dollar
• Excellent cross-functional partnership with Sales Development, RevOps, Sales, Account Management, Digital-Led Engagement, and other critical stakeholders
• Management of a small marketing team that delivers a big, critical impact for 15Five
• Full alignment with the Refine Labs / Chris Walker approach to demand creation and demand capture
• Own the connection between demand gen and sales development, ensuring seamless campaign handoffs, nurture flows, and process alignment.

SIGNS YOU'RE RIGHT FOR THIS ROLE

• You live and breathe demand gen—you're obsessed with pipeline performance, conversion efficiency, and the ‘why’ behind every data point.
• You follow Revenue Vitals and stay at the forefront of modern demand gen thinking.
• You have successfully built and scaled demand gen functions using the Refine Labs / Chris Walker methodology.
• You thrive in fast-paced, high-growth environments, making real-time optimizations and strategic pivots.
• You’re both analytical and creative—you see demand gen as a blend of art and science.
• You love being a player-coach, leading by example and rolling up your sleeves to execute alongside your team.
• You maximize every marketing dollar, finding creative ways to drive efficiency and impact.
• You embrace a startup mindset—you move fast, iterate faster, and take extreme ownership of results.

DESIRED EXPERIENCE

• 7+ years of Demand Gen experience as a high-performing IC and/or manager
• People management experience not required, but you need to want to be a world-class manager alongside your significant, critical, hands-on player responsibilities
• A hands-on, extreme ownership mentality
• Significant experience in a fast-moving startup or scaleup environment focused on velocity and customer impact
• Willingness to pitch in to help your teammates and other stakeholders

ABOUT 15FIVE
15Five is the holistic performance management company. 15Five equips HR teams with a complete platform solution to improve manager effectiveness, drive high performance and engagement, and increase retention. 15Five’s easy-to-use software, coaching, manager training, and community enables HR leaders to continuously measure engagement and performance, and empower managers to drive change.
At 15Five, we focus on building a diverse team that prioritizes inclusivity and celebrates everyone’s unique identity. We are proud of our thriving hybrid culture that supports a remote-first workplace balanced with distributed office hubs, and annual opportunities for all employees to connect in person. We also offer:
- Full Medical, Dental, and Vision Insurance- Flexible Time Off (minimum 3 weeks off every year)- Employer paid Short-Term, Long-Term Disability, and Term Life- 401K with 4% match at 6 months of employment- Inclusive Benefits Stipend (to help cover some of the gap on medical needs not covered by traditional benefits)- Up to 16 weeks Paid Parental Leave for birth and non-birth parents- 16 paid holidays in 2025- TalkSpace (mental health therapy)- Wellness Coach App (offers meditation and movement classes, courses, workshops, and panels in a live and interactive setting)- Thrive Time (2 hours of time on Friday dedicated to your personal self-care/self-growth/recharge activities)- Monthly reimbursement for internet- Sabbatical Program accessed at 7 Years- We also provide extensive training and development such as strengths discovery and alignment and Manager specific development opportunities
For more information see:Our Mission, Vision, & Values - https://www.15five.com/aboutOur People and Culture - https://www.15five.com/about/careersDiversity, Equity, Inclusion, & Belonging - https://www.15five.com/deibOur Personal & Professional Development Resources - https://www.15five.com/resources/content-library
Reading over the role description and feeling like you don’t check every box? That’s okay; if you think you have what it takes but don’t necessarily meet all the criteria, please apply—you could be exactly who we are looking for!
15Five follows equitable hiring practices. Our compensation programs are designed to attract, motivate, and retain talented employees who are highly engaged, high performing, and have an exceptional impact on the business and our customers.
The base salary range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the role across all US locations. We benchmark all roles for compensation in ranges relative to the top half of the market of similar tech companies using up-to-date market data. Within the range, individual pay is determined by budget allocated for the role and additional factors, including job-related competencies and skills, experience, and relevant education or training. Please note that the compensation details listed in US job postings reflect the base salary only, and do not include bonus, equity, or benefits. The US new hire base salary range for this full-time role is base salary $150,000 - $170,000 + equity + bonus + benefits.
Note that base salary ranges are reviewed each year based on up-to-date market data, and team members who are performing are eligible for a merit increase, budget permitting. 
In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.
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