Senior Manager, Demand Generation

Employment Category

Regular, Full-time

Travel Requirements

Moderate (15-30%)

Responsibilities/Skills/Experience Requirements

Key Responsibilities: 
Innovative Acquisition Strategies: 

• Develop and execute non-traditional customer acquisition initiatives, leveraging both online and offline channels. 
• Implement grassroots and hyperlocal marketing campaigns that can scale nationally through a rigorous test-and-learn approach. 
• Leverage core value propositions to create capital-efficient local marketing acquisition strategies that produce long-term value through customer loyalty. 

Strategic Partnerships: 

• Build partnerships with property management companies, home warranty providers, and related industries to unlock new customer segments. 
• Establish relationships with local communities, influencers, and professionals to expand brand reach. 

Field and Sales Collaboration: 

• Partner closely with the field and sales organization to align marketing demand with technician capacity and performance. 
• Monitor and adjust campaigns to ensure a balanced flow of demand that supports field operations and minimizes capacity bottlenecks. 
• Collaborate on workforce planning initiatives to address regional or seasonal variations in technician availability. 

Data-Driven Decision-Making: 

• Utilize data-driven models to ensure marketing efforts are optimized for regional performance and customer needs. 

• Analyze and optimize attribution models to evaluate the true ROI of multi-channel marketing efforts. 

• Use service data to identify PR opportunities and establish thought leadership in home services. 

Creative Marketing Initiatives: 

• Design guerrilla marketing campaigns utilizing service vans, technicians, and other assets for local brand activation. 

• Develop innovative referral programs to transform satisfied customers into loyal brand advocates. 

• Launch experimental offline-to-online funnels leveraging QR codes, SMS, and geotargeted advertising. 

Content and Brand Development: 

• Build a content strategy that highlights the expertise of technicians to boost local search rankings and enhance social media presence. 
• Design and execute micro-influencer programs with key community figures such as property managers and real estate professionals. 

Agility in Demand Generation: 

• Create “rapid-response” marketing programs to address underperforming markets and generate immediate demand. 

Qualifications: 

• 7+ years of experience in demand generation, customer acquisition, or growth marketing; preferably for a home services business. 
• Proven ability to drive growth in both online and offline environments with a data-centric approach.
• Strong analytical skills with experience in attribution modeling and performance analysis. 

• Exceptional creativity, leadership, and problem-solving abilities. 

• Experience managing hyperlocal or community-based marketing campaigns is a plus. 

Job Function

Marketing/Advertising

Years Experience

5 - 10 Years Experience

Country

United States

Location City

HOFFMAN ESTATES

Work-In City

Remote

Work-In State

Remote

Work-In Postal Code

Remote

EEO/EOE Footer

Equal Opportunity Employer / Disability / Vet.

Posting Tags

#Corporate

Company Brand

Sears Home Services

Compensation Range

$150K - $180K

Additional Compensation Explanation

N/A

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