Senior Manager, Customer Demand Email Team

POS-10967

The HubSpot Marketing Team is looking for an innovative and experienced Senior Manager to lead the Customer Demand Email Team.

HubSpot’s suite of products and our customer base are rapidly expanding, but our go-to-market today relies too heavily on humans to identify opportunities for customers to upgrade and find new products. We’re missing opportunities for customers who are finding success with HubSpot to expand their use of our products and grow their business. That’s where email automation comes in.

Today, our email programs are effective at driving demand for customers who express a high degree of intent or interest in additional HubSpot products. But we have so much opportunity to drive acceleration and innovation.

In this role, you’ll manage a team of marketers building customer-facing demand automation to innovate on a more dynamic, proactive approach to customer sales. You’ll collaborate with teams across Sales, Customer Success, Product and Marketing to create a cohesive and effective experience for customers throughout their lifecycle. 

Our ambition is huge, new technologies are unlocking the opportunity not just to double or triple our impact, but to 10x the value we’re providing to our customers and HubSpot.

You’ll get to:

• Manage a team of world-class marketers who are passionate about driving impact and HubSpot’s customers. The team you would manage consists of five direct reports
• Own the demand email automation strategy for customers, solving for unique needs across all industries, company sizes, and CRM experience
• Guide the team in innovating and building new programing, and optimizing existing programming through thoughtful, customer-focused experimentation
• Empower the team to use emerging technologies like data science and AI (like voice, video, and creation of deeply personalized resources) to build the next frontier of marketing automation
• Be the primary owner of the wider marketing-driven customer demand engine at HubSpot, building perspective and collaborating with key stakeholders across Sales, Customer Success, Product, Operations and Marketing

We’re looking for someone who:

• Has 3+ years experience managing high-performing teams 
• Has 3+ years experience building strategy for marketing demand automation and has owned a demand-related goal
• Has demonstrated the ability to build and innovate - ideating and executing on “big swings” and long-term strategy that create exponential impact.
• Is obsessed with the customer and understanding their pain points and needs
• Is invested in building cultures and careers, with a strong commitment to DEI&B
• Embodies HubSpot’s HEART values—Humble, Empathetic, Adaptable, Remarkable, and Transparent
• Has a strong strong growth mindset, excels at adapting in a fast-paced changing environment and working through ambiguity
• Excels at working cross-functionally, including with customer-facing and technical teams, to align goals, set roadmaps, communicate updates, and drive forward customer-first solutions
• Excels at analyzing data and creating and presenting a narrative around it
• Has superior communication skills for all levels of the business

It’s a bonus if you have:

• Experience in customer-facing or sales roles
• Experience building automation for SMBs or customer-specific demand
• Experience with using AI and data science in marketing programming

Cash compensation range: 144000-216000 USD Annually

This resource will help guide how we recommend thinking about the range you see. Learn more about HubSpot’s compensation philosophy.

The cash compensation above includes base salary, on-target commission for employees in eligible roles, and annual bonus targets under HubSpot’s bonus plan for eligible roles. In addition to cash compensation, some roles are eligible to participate in HubSpot’s equity plan to receive restricted stock units (RSUs). Some roles may also be eligible for overtime pay. Individual compensation packages are based on a few different factors unique to each candidate, including their skills, experience, qualifications and other job-related reasons.

We know that benefits are also an important piece of your total compensation package. To learn more about what’s included in total compensation, check out some of the benefits and perks HubSpot offers to help employees grow better.

At HubSpot, fair compensation practices isn’t just about checking off the box for legal compliance. It’s about living out our value of transparency with our employees, candidates, and community.

The HubSpot Marketing Team is looking for an innovative and experienced Senior Manager to lead the Customer Demand Email Team.

HubSpot’s suite of products and our customer base are rapidly expanding, but our go-to-market today relies too heavily on humans to identify opportunities for customers to upgrade and find new products. We’re missing opportunities for customers who are finding success with HubSpot to expand their use of our products and grow their business. That’s where email automation comes in.

Today, our email programs are effective at driving demand for customers who express a high degree of intent or interest in additional HubSpot products. But we have so much opportunity to drive acceleration and innovation.

In this role, you’ll manage a team of marketers building customer-facing demand automation to innovate on a more dynamic, proactive approach to customer sales. You’ll collaborate with teams across Sales, Customer Success, Product and Marketing to create a cohesive and effective experience for customers throughout their lifecycle. 

Our ambition is huge, new technologies are unlocking the opportunity not just to double or triple our impact, but to 10x the value we’re providing to our customers and HubSpot.

You’ll get to:

• Manage a team of world-class marketers who are passionate about driving impact and HubSpot’s customers. The team you would manage consists of five direct reports
• Own the demand email automation strategy for customers, solving for unique needs across all industries, company sizes, and CRM experience
• Guide the team in innovating and building new programing, and optimizing existing programming through thoughtful, customer-focused experimentation
• Empower the team to use emerging technologies like data science and AI (like voice, video, and creation of deeply personalized resources) to build the next frontier of marketing automation
• Be the primary owner of the wider marketing-driven customer demand engine at HubSpot, building perspective and collaborating with key stakeholders across Sales, Customer Success, Product, Operations and Marketing

We’re looking for someone who:

• Has 3+ years experience managing high-performing teams 
• Has 3+ years experience building strategy for marketing demand automation and has owned a demand-related goal
• Has demonstrated the ability to build and innovate - ideating and executing on “big swings” and long-term strategy that create exponential impact.
• Is obsessed with the customer and understanding their pain points and needs
• Is invested in building cultures and careers, with a strong commitment to DEI&B
• Embodies HubSpot’s HEART values—Humble, Empathetic, Adaptable, Remarkable, and Transparent
• Has a strong strong growth mindset, excels at adapting in a fast-paced changing environment and working through ambiguity
• Excels at working cross-functionally, including with customer-facing and technical teams, to align goals, set roadmaps, communicate updates, and drive forward customer-first solutions
• Excels at analyzing data and creating and presenting a narrative around it
• Has superior communication skills for all levels of the business

It’s a bonus if you have:

• Experience in customer-facing or sales roles
• Experience building automation for SMBs or customer-specific demand
• Experience with using AI and data science in marketing programming

Cash compensation range: 144000-216000 USD Annually

This resource will help guide how we recommend thinking about the range you see. Learn more about HubSpot’s compensation philosophy.

The cash compensation above includes base salary, on-target commission for employees in eligible roles, and annual bonus targets under HubSpot’s bonus plan for eligible roles. In addition to cash compensation, some roles are eligible to participate in HubSpot’s equity plan to receive restricted stock units (RSUs). Some roles may also be eligible for overtime pay. Individual compensation packages are based on a few different factors unique to each candidate, including their skills, experience, qualifications and other job-related reasons.

We know that benefits are also an important piece of your total compensation package. To learn more about what’s included in total compensation, check out some of the benefits and perks HubSpot offers to help employees grow better.

At HubSpot, fair compensation practices isn’t just about checking off the box for legal compliance. It’s about living out our value of transparency with our employees, candidates, and community.

We know the confidence gap and imposter syndrome can get in the way of meeting spectacular candidates, so please don’t hesitate to apply — we’d love to hear from you.

If you need accommodations or assistance due to a disability, please reach out to us using this form. This information will be treated as confidential and used only for the purpose of determining an appropriate accommodation for the interview process.

At HubSpot, we value both flexibility and connection. Whether you’re a Remote employee, or work from the Office, we want you to start your journey here by building strong connections with your team and peers. 

If you are joining our Engineering team in a full-time role, you will be required to attend a regional HubSpot office for in-person onboarding. If you join our broader Product team, you’ll also attend other in-person events such as HubSpot’s annual PEER week, your Product Group Summit, and other in-person gatherings to continue building on those connections.

If you require an accommodation due to travel limitations or other reasons, please inform your recruiter during the hiring process. We are committed to supporting candidates who may need alternative arrangements.

Germany Applicants: (m/f/d) - link to HubSpot's Career Diversity page here.

India Applicants: link to HubSpot India's equal opportunity policy here.

About HubSpot

HubSpot (NYSE: HUBS) is a leading customer relationship management (CRM) platform that provides software and support to help businesses grow better. We build marketing, sales, service, and website management products that start free and scale to meet our customers’ needs at any stage of growth. We’re also building a company culture that empowers people to do their best work. If that sounds like something you’d like to be part of, we’d love to hear from you.

You can find out more about our company culture in the HubSpot Culture Code, which has more than 5M views, and learn about our commitment to creating a diverse and inclusive workplace, too. Thanks to the work of every employee globally, HubSpot was named the #2 Best Place to Work on Glassdoor in 2022 and has been recognized for its award-winning culture by Great Place to Work, Comparably, Fortune, Entrepreneur, Inc., and more.

Headquartered in Cambridge, Massachusetts, HubSpot was founded in 2006. Today, thousands of employees across the globe work remotely and in HubSpot offices. Visit our careers website to learn more about the culture and opportunities at HubSpot. 

By submitting your application, you agree that HubSpot may collect your personal data for recruiting, global organization planning, and related purposes. HubSpot's Privacy Notice explains what personal information we may process, where we may process your personal information, our purposes for processing your personal information, and the rights you can exercise over HubSpot’s use of your personal information. 

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