Senior Manager, Affiliates

At 2U, we are all in on purpose. We are motivated by our mission – to eliminate the back row in education – and connected by our shared passion to deliver world-class digital education at scale. As the parent company of edX, the world’s leading online learning platform, 2U powers more than 4,000 online higher education offerings – from free courses to full degrees. Together with more than 230 colleges, universities, and corporate partners, we are helping to unlock human potential.

What We’re Looking For:

We are looking for a Senior Manager of Affiliate Marketing to manage one of the fastest growing areas in our business. We are seeking someone with experience in business development that has the ability to implement effective practices that expand our reach, strengthen partner relationships, and drive measurable results. This person will be responsible for partnerships with a host of Affiliate vendors and internal stakeholders to consistently find efficient ways to grow 2U’s business. Included in this person’s responsibilities are optimization of marketing strategy, ad placements and payment models, partner management, new business development strategies, ad trafficking and tagging, and tactical execution. The person in this role will lead a team that is continuously looking for places to drive growth across the portfolio via existing and new relationships.

Responsibilities Include, But Are Not Limited To:

• Market a wide range portfolio of degrees, boot camps, and short courses to secure ad placements across high ranking web properties within the Search Engine Result Pages.
• Define and manage strategic goals for the team and prioritize the team’s focus on an ongoing basis. Oversee all problem solving and project management necessary to ensure that affiliate tactics are maintaining accuracy and timeliness. Continuously uplevel team’s skills in negotiation, data analytics, and optimizing lines of business.
• Independently seek and identify areas of growth leverage on a continuous basis for existing and new vendors. Partner with leadership team to implement data-driven growth strategies, and match opportunity with business need and investment decisioning.
• Build and develop strong relationships with 50+ agencies and vendors on placement, creative, and other growth strategies. Act as the “face” internally and externally for the Impact platform, our largest network of affiliate marketing vendors. Strategize how to use data to negotiate with vendors on setting commission rates.
• Stay up to date with best industry practices and competitor activities.
• Hire, retain, and develop a team of 3-5.
• Provide clear guidance …