Senior Lifecycle Marketing Manager

About Accolade

Accolade (Nasdaq: ACCD) provides millions of people and their families with an exceptional healthcare experience that is personal, data driven and value based to help every person live their healthiest life. Accolade solutions combine virtual primary care, mental health support and expert medical opinion services with intelligent technology and best-in-class care navigation. Accolade’s Personalized Healthcare approach puts humanity back in healthcare by building relationships that connect people and their families to the right care at the right time to improve outcomes, lower costs and deliver consumer satisfaction. Accolade consistently receives consumer satisfaction ratings over 90%. For more information, visit accolade.com.

The salary for this position will be set based on the level of experience, skills, and qualifications the candidate brings to the role, in line with our commitment to equity and market competitiveness. The median salary for this role is $115,000 annually.

Role overview

The Senior Manager of Lifecycle Marketing will own the lifecycle marketing strategy to drive member awareness and engagement with our services through email and mobile channels. This role will report to the Director of Member Engagement and have 2 direct reports. They will be focused on driving revenue growth through account activations, interactions with our services, and ongoing retention. They will work closely with Creative, Data, Product, and Customer Success teams to maximize channel performance.

A day in the life…

• Own the strategy and execution of lifecycle campaigns focused on member engagement and retention across business units representing multiple services. Channels will include email, SMS, and push.

• Manage and develop a Lifecycle Marketing Team of 2 direct reports.

• Lead optimization of segmentation, personalization, innovative creative design, and campaign execution. Audit existing communications for opportunities to maximize performance.

• Work closely with the Member Marketing, Product, Engineering, Creative & Design, Customer Success, and Data teams to drive strategic vision and growth plans.

• Develop reporting on campaign effectiveness and performance to plan. Provide data-driven analysis of initiatives, using data to guide future optimizations of all elements of our lifecycle programs.

• Understand complexities and nuances of distinct business units’ services and audiences.

• Optimize processes to maximize efficiency while maintaining advanced personalization and client satisfaction.

What we are looking for…

• Bachelor's degree in Marketing, Business, or related discipline preferred, but not required. 

• 7+ years of proven success managing Direct to Consumer (D2C) Lifecycle Marketing strategy and execution. Demonstrated expertise leveraging email to bring in new customer engagement, improve …