Senior Lifecycle Marketing Manager

Our mission: to eliminate every barrier to mental health.

At Spring Health, we’re on a mission to revolutionize mental healthcare by removing every barrier that prevents people from getting the help they need, when they need it. Our clinically validated technology, Precision Mental Healthcare, empowers us to deliver the right care at the right time—whether it’s therapy, coaching, medication, or beyond—tailored to each individual’s needs.

We proudly partner with over 450 companies, from startups to multinational Fortune 500 corporations, as a leading provider of mental health service, providing care for 10 million people. Our clients include brands you use and know like Microsoft, Target, and Delta Airlines, all of whom trust us to deliver best-in-class outcomes for their employees globally. With our innovative platform, we’ve been able to generate a net positive ROI for employers and we are the only company in our category to earn external validation of net savings for customers.

We have raised capital from prominent investors including Generation Investment, Kinnevik, Tiger Global, William K Warren Foundation, Northzone, RRE Ventures, and many more. Thanks to their partnership and our latest Series E Funding, our current valuation has reached $3.3 billion. We’re just getting started—join us on our journey to make mental healthcare accessible to everyone, everywhere.

Spring Health is looking for a Senior Lifecycle Marketing Manager to drive improvements to our member experience journey, ensuring a seamless transition from member to patient while optimizing conversion rates, revenue, and patient outcomes. This role will be instrumental in building high-impact, data-driven lifecycle marketing strategies that enhance engagement, drive appointment bookings and attendance, and ultimately improve health outcomes.

This role is perfect for an Iterable expert, a growth marketer with a strong testing mindset, and someone who thrives in a fast-moving, cross-functional environment. You’ll lead high-impact experimentation and collaborate with Product, Data, BI, Engineering, and CS teams to optimize marketing automations and drive continuous improvements.

What You’ll Be Doing:

Own and Optimize Lifecycle Marketing Campaigns

• Develop, execute, and refine multi-channel engagement strategies (email, SMS, push notifications, in-app messaging, direct mail) to drive conversion, retention, and revenue growth.
• Identify friction points in the member-to-patient journey and develop data-driven strategies to optimize touchpoints and improve conversion rates.
• Implement behavioral and predictive modeling to enhance personalization and engagement.
• Act as an Iterable SME, managing campaign execution, audience segmentation, and …