Senior Influencer & Performance Marketing Manager

About Paired

At Paired, we’re on a mission to help romantic couples stay in love. So we created a fun, safe space for couples to explore their relationship and grow together. Backed by expert advice and cutting-edge research, our app delivers engaging questions, games, and quizzes that improve key relationship skills in just minutes each day.

And it works. Our app is the #1 couples app globally with +12M downloads, +200,000 daily active users, and more than £5M of fundraising to date. We’ve won multiple awards from Apple and Google, recognising us for our innovative approach to romantic relationship health.

Although we are a remote-first team hiring in the UK and Spain, keeping our employees connected remains extremely important. To bring everyone together, we meet three times a year at various European locations for focused co-working weeks and dynamic team-building activities.

About The Role

As our Senior Influencer & Performance Marketing Manager, you’ll be responsible for scaling our influencer programme to be a channel that we can spend six-figure monthly budgets on whilst also testing and growing other, non-traditional performance channels (such as CTV or programmatic). If you’re eager to turn influencers into a growth engine and pioneer innovative acquisition strategies, we’d love to have you on board.

What Your Role Encompasses

• Lead, develop and execute performance-focused influencer strategies that are aligned with overall user acquisition and revenue targets
• Oversee and guide third-party agencies responsible for influencers’ scouting, negotiation, and onboarding
• Work closely with product, creative, and brand teams to ensure influencer content aligns with product and brand messaging while integrating performance insights
• Explore new platforms, partnerships, and formats (e.g. live streaming, or brand ambassador programs) for influencers
• Lead exploration of new non-traditional paid acquisition channels, running performance marketing campaigns and optimization
• Leverage data analytics to evaluate ROI, engagement, and conversion metrics, making data-driven decisions to optimize and scale

Requirements

• Demonstrated success scaling Influencer Marketing within a performance marketing team in a company, agency or platform
• Experience with paid performance campaigns
• Experience working with a B2C subscription-based mobile app
• Strong analytical skills with the ability to track KPIs, run A/B testing and cohort analysis, and make data-driven decisions
• Strong problem-solving skills and a creative approach to marketing challenges
• Experience in refining ad strategies based on performance data, user feedback, and changing market conditions
• A creative mind …