Senior GTM Strategy Manager (Remote)

We believe in the power and joy of learning

At Cengage Group, our employees have a direct impact in helping students around the world discover the power and joy of learning. We are bonded by our shared purpose – driving innovation that helps millions of learners improve their lives and achieve their dreams through education.
 

Our culture values diversity, engagement, and discovery

Our business is driven by our strong culture, and we know that creating an inclusive and diverse workplace is absolutely essential to the success of our company and our learners, as well as our individual well-being. We recognize the value of diverse perspectives in everything we do, and strive to ensure employees of all levels and backgrounds feel empowered to voice their ideas and bring their authentic selves to work. We achieve these priorities through inclusive programs, benefits, and initiatives that are integrated into the fabric of how we work every day. To learn more, please see https://www.cengagegroup.com/about/inclusion-and-diversity/.
 

The Senior Go-To-Market Strategy Manager role will closely collaborate with leaders across our customer facing Business Units, Sales and Marketing, Enterprise Analytics, CRM, and transformation teams as part of our Commercial & Go-To-Market Strategy team. They will be accountable for implementing revenue operations and go-to-market operating model standard methodologies across the portfolio of Cengage go-to-market teams.

What you'll do here:

• Identifying go-to-market effectiveness opportunities, engaging local teams to scope the transformation work, implementing changes, and ensuring that new ways of working stick.

• Implementing key revenue operations activities at scale, requiring the ability to operate jointly with several matrixed teams representing the business units.

• Influencing the evolution of our CRM configuration roadmap and the development & deployment of Enterprise Analytics tools.

Equally critical for this role is expertise across a broad range of revenue operations topics including:

• Account segmentation, account and product coverage, pipeline management, rep activity prioritization & prompting, renewal optimization, incentive design, lead generation and funnel optimization, marketing automation and personalization, pricing strategies, etc..

• The Senior Go-To-Market Strategy Manager will need to be comfortable balancing unique local business requirements against functional standard methodologies.

• Success in this role will be measured by the direct sales and marketing performance improvements seen in teams subject to go-to-market transformation work.

Responsibilities include:

• Identifying and prioritizing go-to-market effectiveness opportunities across multiple business unit go-to-market teams.

• Leading go-to-market effectiveness work in collaboration with the local business unit go-to-market teams.

• Carrying out diagnostic …