Senior Field Marketing Manager
United States - Remote
About Us:
SentinelOne is defining the future of cybersecurity through our XDR platform that automatically prevents, detects, and responds to threats in real-time. Singularity XDR ingests data and leverages our patented AI models to deliver autonomous protection. With SentinelOne, organizations gain full transparency into everything happening across the network at machine speed – to defeat every attack, at every stage of the threat lifecycle.
We are a values-driven team where names are known, results are rewarded, and friendships are formed. Trust, accountability, relentlessness, ingenuity, and OneSentinel define the pillars of our collaborative and unified global culture. We're looking for people that will drive team success and collaboration across SentinelOne. If you’re enthusiastic about innovative approaches to problem-solving, we would love to speak with you about joining our team!
What are we looking for?
SentinelOne is seeking a Sr. Field Marketing Manager who will work closely with regional sales teams to develop and execute local marketing plans that drive quota attainment goals for each of the regions. The Sr. Field Marketing Manager plays an active role for the area sales team ensuring they are benefiting from global marketing programs as well as executing regional programs to ensure success across all territories.
What will you do?
- Deliver marketing programs to drive pipeline growth and customer loyalty for the North Americas Sales Teams. These integrated marketing programs may include:
- Roadshows and seminars showcasing customer success and supporting cross-sell and upsell opportunities
- ABM & C-level campaigns: Programs to create/accelerate opportunities
- Partner/ Alliances Marketing programs: build partner co-marketing programs into regional marketing plans
- Greenfield programs: targeting new contact and account acquisition
- Align with Sales VPs and Regional Directors to understand the market trends in the region and customize programs as needed
- Communicate regional and vertical trends to HQ to modify overall strategy, messaging, content
- Identify other programs or processes to enable customer success and support account expansion/cross-sell/upsell
- Track program results, measuring program success, and reporting metrics via SFDC and present to regional AVP and marketing team
- Manage and balance regional field marketing budget and spend
What skills and knowledge should you bring?
- 7+ years of hands-on experience creating/managing field and virtual events
- Passion for monitoring and reporting on key metrics and pivoting marketing plans based on results
- Passion for working with sales people to generate pipeline and drive the business. Ability to influence others cross functionally
- Experience developing regional plans to support account-based marketing
- Proven success in executing programs that drive demand, acceleration and return
- Ability to market to a range of B2B buyers using a wide variety of offers (white papers, case studies, webcasts) and delivery mechanisms (e.g email, direct mail)
- Comfortable with day-to-day execution and longer-term planning
- Willing to travel 30% of the time
Why us?
You will tackle extraordinary challenges and work with the very best in the industry.
- Medical, Vision, Dental, 401(k), Commuter, Health and Dependent FSA
- Unlimited Vacation
- Paid Company Holidays
- Paid Sick Time
- Gym membership reimbursement
- Cell phone reimbursement
- Numerous company-sponsored events including regular happy hours and team building events
locations, a different pay range may apply. If so, this range will be provided to you during the recruiting
process. You can also reach out to the recruiter with any questions.
Base Salary Range$128,800—$161,000 USD
SentinelOne is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
SentinelOne participates in the E-Verify Program for all U.S. based roles.
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401(k) Cell phone reimbursement Collaboration Commuter Company events Company-sponsored events Dental Dependent FSA Extraordinary challenges Gym Membership Reimbursement Gym reimbursement Hands-on experience Health and Dependent FSA Medical Medical, Vision, Dental Paid company holidays Paid holidays Paid sick time Sick time Team success Unlimited Vacation Vision
Tasks- Collaborate with sales teams
- Develop and execute local marketing plans
- Drive pipeline growth
- Generate pipeline
- Manage regional marketing budget
- Reporting
- Track program results
ABM Account Based Marketing AI AI models B2B B2B Marketing Budget management Collaboration Content Creation Cross-functional influence Customer loyalty Customer Success Cybersecurity Data Digital Marketing Event Management Field Marketing Integrated Marketing Messaging Metrics Reporting Monitoring Pipeline growth Problem-solving Recruiting Reporting Sales Sales Collaboration SFDC Upsell XDR XDR platform
Experience7 years
EducationBusiness Cybersecurity Marketing
TimezonesAmerica/Anchorage America/Chicago America/Denver America/Los_Angeles America/New_York Pacific/Honolulu UTC-10 UTC-5 UTC-6 UTC-7 UTC-8 UTC-9