Senior Director, Product Marketing

The GitLab DevSecOps platform empowers 100,000+ organizations to deliver software faster and more efficiently. We are one of the world’s largest all-remote companies with 2,000+ team members and values that foster a culture where people embrace the belief that everyone can contribute. Learn more about Life at GitLab.

GitLab is looking for a Senior Director of Product Marketing to develop and execute positioning and messaging to fuel demand and adoption of GitLab’s solutions and products. This leadership role will be pivotal to GitLab's ongoing GTM success and will operate at the intersection of marketing, sales, and product management. Success in this role requires both setting and informing strategy, while also having the ability to be hands on to tactically execute. 

As the Senior Director of Product Marketing, you will lead and manage a team of global core product marketers to accelerate our pathway to market. Using your expertise and experience in our category, you will help mentor, coach, and achieve results alongside the team. This role reports to the Vice President of Brand and Product Marketing. 

Job Grade

The Senior Director, Product Marketing is a grade 11. 

What You’ll Do  

• Define, evolve and evangelize the DevSecOps platform category positioning on behalf of GitLab
• Create and solidify the platform value message and proposition - mapping across the platform stages and highlighting category benefits
• Drive our expertise at influencing the buyer/decision-maker personas and journeys to streamline both digital/self-serve and sales-driven/assisted experiences
• Elevate our category perspectives through thoughtful content mapped to market needs, organizational priorities and key persona triggers
• Proactively influence GitLab’s platform product strategy and roadmap based on competitive insights and market forces
• Partner with Sales to shape our global enablement strategy, including sales plays, and objection handling based on our GTM strategy
• Develop and implement cross-functional strategies based on deep competitive insight to help us play forward in a competitive environment
• Build a solution marketing capability to help our GTM scale across multi-capability solution playbooks
• Influence the influencers (from key thought leaders to industry analysts) by evangelizing our category positioning and market message
• Architect a scalable strategy to launch new products, pricing and packaging changes that drive GTM growth
• Build and scale new marketing capabilities in industry/vertical/sector marketing as well as geo/regional marketing
• Collaborate with and connect stakeholders across R&D and GTM …