Senior Director, Health Plan Business Marketing

Teladoc Health is a global, whole person care company made up of a diverse community of people dedicated to transforming the healthcare experience. As an employee, you’re empowered to show up every day as your most authentic self and be a part of something bigger – thriving both personally and professionally. Together, let’s empower people everywhere to live their healthiest lives.

Summary of Position

The Senior Director, Health Plan Marketing is an accomplished business marketer with demonstrated expertise in the health insurance market. This team leader is responsible for strategy and execution of marketing programs to engage Commercial, Medicare, Medicaid health plan prospects/clients in order to advance Teladoc Health brand reputation, drive growth opportunities for our virtual care solutions, and enable client-facing colleagues to advance strategic conversations. Leveraging a deep understanding of payers’ value-based care and population health objectives, this leader defines messaging and go-to-market strategies for our primary care, mental health and chronic care services and advanced integrated care offerings and partnerships. Working closely with sales, client management and marketing colleagues, this leader also will deliver tailored account-level marketing in addition to broader market campaigns. The ideal candidate will be a proven marketing team leader/mentor and strategic commercial thought partner, expert in crafting value propositions that advance business objectives.

Essential Duties and Responsibilities

• Analyze health plan market trends, competitive intelligence, and buyer/client insights to deeply understand health plan buyers’ needs, preferences, and pain points/opportunity areas; refresh through annual strategic planning cycle. 

• Apply a strong understanding of health plan buyers’ unique challenges and opportunities – keeping current with health plan industry developments – to position Teladoc Health as the right partner to solve their evolving healthcare challenges or emerging opportunities

• Serve as primary marketing partner to commercial leaders in creating client-specific pursuit plans, positioning, and tactical programs to secure targeted new health plan client partnerships and service expansions. 

• Recommend strategic health plan marketing programming supporting business growth wit h health plans as buyer, and, through health plans as a channel partner t o reach employer buyers. 

• Lead health plan B2B marketing team, providing strategic direction, setting annual objectives, offering mentorship, and fostering a collaborative, results-driven environment.  

• Establish and maintain relationships with key stakeholders in the health plan industry, including executives, decision-makers, and influencers (such as AHIP). 

• Work effectively within a matrixed organization to create compelling marketing campaigns and content targeted to health plans; includes facilitating broader awareness of health plan …