Senior Director, Growth Marketing

About AppOmni

AppOmni is leading the cybersecurity and AI revolution. We created the category called SaaS security posture management (SSPM). And now, over 25% of the Fortune 100 and many global companies are using our platform to overcome challenges such as SaaS application attacks, sensitive data exposure, insider threats, and so much more. Our mission is to prevent SaaS data breaches by securing the applications that power the enterprise. 

About the Role

This is an exciting opportunity to join a fast growing company whose product is already deployed by 25% of Fortune 100 companies. We are looking for a dynamic growth marketing leader to join our growing team. The ideal candidate will have a strong background in demand marketing within the cybersecurity, cloud, and SaaS  industries in leadership roles. The position demands a balance of creativity, go-to-market strategy, and a keen understanding of our customers, competitors, and market. This key leadership role reporting to the CMO will play a crucial role in shaping strategic, repeatable pipeline generation campaigns, creating data-driven marketing programs, and driving a strong customer-centric marketing culture. 

What You’ll Do

• Build marketing strategy, manage talent, and own the operational processes spanning all stages of the marketing funnel for worldwide growth marketing
• Drive all digital channels for both pipeline and awareness initiatives 
• Grow the database of marketable contacts in AppOmni’s ICP and drive creative ways to engage audiences
• Deliver pipeline goals through proven channels, low-risk/high-value experimentation, optimization and continuous activation of new channels
• Actively manage budget to drive profitable customer acquisition at scale, utilizing insights to continuously reallocate spend and optimize return on investment
• Use marketing and SDR metrics to clearly articulate performance in QBRs and board updates
• Drive the BOM for product launches, market whitespace penetration, customer expansion and special pipeline gen programs
• Work with sales leadership to define the growth plan, channel mix, data and analytics to achieve the company’s pipeline strategy
• Serve as a thought leader on tracking and lead management infrastructure - partnering with sales ops, content marketing, and product marketing functions to evolve and continually scale our growth marketing engine
• Assess campaign ROI, adjust tactics, and allocate resources efficiently to optimize the budget and program performance
• Oversee the Growth Marketing team development, influence, ownership, and scope - instilling discipline, best practices, and consistency for scalability
• Hire, develop, and lead an engaged and high-performing marketing team

What We’re Looking For

• Experience (6+ years) building and …