Senior Director, Content Marketing

About us

Pomelo Care is a multi-disciplinary team of clinicians, engineers and problem solvers who are passionate about improving care for moms and babies. We are transforming outcomes for pregnant people and babies with evidence-based pregnancy and newborn care at scale. Our technology-driven care platform enables us to engage patients early, conduct individualized risk assessments for poor pregnancy outcomes, and deliver coordinated, personalized virtual care throughout pregnancy, NICU stays, and the first postpartum year. We measure ourselves by reductions in preterm births, NICU admissions, c-sections and maternal mortality; we improve outcomes and reduce healthcare spend.

Your North Star: Drive engagement with our target audiences with compelling content.

In this role, you will be responsible for creating and executing our content marketing strategy to drive awareness and engagement with our key target audiences –patients, health plans, employers, and prospective employees. You will define our editorial calendar and collaborate with cross-functional teams to develop case studies, blogs, patient-facing educational materials, social media content, medical journal submissions, video, email, and more. This position requires a combination of content & creativity, strategy, and analytical skills to define and optimize content engagement across channels. This role is ideal for someone with B2B2C and B2B content marketing experience who has previously served in content roles at high growth virtual care or health tech companies.

Responsibilities 

• Develop and execute comprehensive patient-facing content marketing strategies across the patient journey to increase trust, engagement, and retention.
• Conceptualize and create a variety of short and long-form content, including case studies, blogs, white papers, social media posts, patient testimonials, video, and more that showcase Pomelo’s impact for our partners and patients.
• Gain an in-depth understanding of our patients and key B2B stakeholders and to translate that knowledge into resonate, high quality content.
• Use data-driven insights to continuously refine content strategies and optimize content performance, including SEO optimization.
• Oversee all content to ensure brand voice and tone are consistent across all marketing and patient communication channels.
• Collaborate with Marketing, Clinical, Product, Product Design, and Customer Success teams to align content creation efforts with the overall marketing strategy and enhance the patient journey.
• Build and manage a high-performing team of full-time employees and contractors (e.g. copyediting, design) to execute a successful content strategy.

Who you are 

• 8+ years of experience in content marketing – ideally with …