Senior Demand Generation Manager (Fully remote)

Who We Are & What We Do: 

Branching Minds’ mission is to empower all educators to effectively, efficiently, and equitably support the holistic needs of their students; and to create a path to academic and personal success for every learner. Already supporting over 2,000,000 students across 250+ districts from close to 40 states, our vision is to be the most impactful national K12 school district solution for achieving high-fidelity MTSS/RTI; consistently demonstrating our ability to save teachers' planning/documenting time, improve outcomes of our students, and eliminate achievement gaps.

As a startup, we don’t have to play by the rules of traditional organizations. We get to be innovative in the solutions we develop for our partners and the way we conduct our business for ourselves. Branching Minds is also a Benefit corporation. We get to prioritize our mission > profit, and the means of getting there is just as important as the ends. We err towards self-management, transparency, collaboration, initiative, and giving a damn.

If using innovation to reimagine education in service of equity energizes you -- join our team!

The Calling:

The Senior Demand Generation Manager will be an integral part of our marketing team. This person will be the marketing expert on Branching Minds' offerings, understanding how they fit into key markets, audience personas, and the campaigns and marketing tactics that will deliver results. You will work with Sales, Marketing, and Product to identify high-impact marketing opportunities and develop targeted multichannel campaigns and content.

You will collaborate with Partnerships and Sales to identify trends and opportunities in their target markets, and develop integrated campaigns, email campaigns, and full ABM campaigns to drive engagement, influence buying decisions, and accelerate the buyer’s journey, resulting in increased sales pipeline and quality leads. Managing an Events Marketing Manager and a Performance Marketing Manager, and collaborating with Marketing, Sales, and Product, you’ll ensure alignment and consistency in messaging and branding as well as leverage cross-team learnings.

Leveraging a wealth of top-notch thought leadership content and a team of subject matter experts at Branching Minds, the Senior Demand Generation Manager is responsible for orchestrating and optimizing campaigns and content effectiveness by tracking and monitoring target audience engagement to drive funnel volume and velocity. Working closely with the Revenue Operations Manager and Sales, Product, and Marketing leadership, this position develops, manages, and analyzes integrated marketing campaigns and channel performance with clearly articulated KPIs to inform data-driven …