Senior Demand Generation Manager

We seek a strategic and results-driven Senior Demand Generation Manager to drive our lead generation efforts for the self-service funnel. In this role, you will develop and execute strategies to grow our self-service revenue using paid channels, product-led growth tactics, and other demand-generation initiatives. Your primary focus will be on achieving our self-service targets for the year by building scalable, efficient, and high-impact campaigns that attract and convert new customers through a product-led growth journey.

Key Responsibilities:

• Strategy Development:
  • Own the creation and implementation of new demand-generation strategies that drive qualified new trials starts
  • Optimize the current portfolio of marketing efforts, including paid advertising, product-led growth tactics, and other relevant demand-generation approaches.
• Campaign Management:
  • Plan, execute, and optimize multi-channel campaigns to drive user acquisition, engagement, and conversion to leads.
  • Collaborate with the growth team to leverage product insights and features that enhance the customer journey and increase top-of-funnel conversions.
  • Utilize data-driven approaches to identify and present growth opportunities and refine targeting, messaging, and channel strategies.
• Performance Analysis:
  • Track, analyze, and report on the performance of demand generation campaigns, providing insights and recommendations for continuous improvement.
  • Collaborate with our data team to create and maintain dashboards to monitor key performance indicators (KPIs) and track progress toward self-service targets.
• Cross-Functional Collaboration:
  • Work closely with the marketing, growth, sales, and operations teams to ensure alignment and drive the success of demand generation initiatives.
  • Collaborate with content creators to develop compelling ads and creative assets that support campaign goals and resonate with our ideal customer profile.
  • Partner with the analytics team to enhance lead-scoring models and optimize campaign performance based on actionable insights.
• Budget Management:
  • Allocate and report on the demand generation budget for the self-service funnel, ensuring efficient resource allocation to maximize ROI.
  • Continuously evaluate the effectiveness of spending and make adjustments as necessary to achieve targets.

Who You Are:

• Experience:
  • 5+ years of experience in demand generation, growth marketing, or related roles, preferably in a B2B SaaS environment.
  • Proven track record of developing and executing successful demand-generation campaigns that drive measurable results.
  • Strong understanding of paid media, product-led growth, and multi-channel marketing strategies.
  • Demonstrated success in growing a …