Senior Customer Marketing Manager

About Vercel:

Vercel’s Frontend Cloud provides the developer experience and infrastructure to build, scale, and secure a faster, more personalized web. Customers like Under Armour, eBay, The Washington Post, Johnson & Johnson, and Zapier use Vercel to build dynamic user experiences on the web.

At Vercel, our mission is to enable the world to ship the best products and that goes hand in hand with creating an environment where you can do the best work of your life.

About the Role:

We are seeking a Senior Customer Marketing Manager to lead our Enterprise customer activation, expansion and retention initiatives. Leveraging your expertise in the developer tooling industry, you will craft targeted marketing programs to engage and nurture customers throughout their lifecycle, driving retention and revenue growth.This role requires a creative and analytical thinker with experience building and executing customer marketing programs in a fast-paced, agile environment. If you have a passion for delivering exceptional experiences for Enterprise developers, we want to hear from you.

What You Will Do:

• Develop and execute customer marketing strategies to drive activation: getting our customers to their “Aha Moment” and helping them maximize the value they get from Vercel.
• Create upsell and cross-sell expansion campaigns for existing customers, leveraging channels like email, virtual events, direct mail, in-app notifications and more.
• Analyze customer data to identify patterns, trends, and opportunities to segment and personalize marketing campaigns for maximum impact.
• Collaborate with cross-functional teams (Sales, Product, Support) to provide customer insights and align on customer-focused initiatives.
• Stay current with the latest trends and technologies in customer marketing to ensure our strategies remain innovative and effective.

About You:

• Minimum of 4 years in customer marketing, lifecycle marketing, retention, and customer success roles, preferably in a tech or startup environment.
• Strong understanding of the developer ecosystem, including knowledge of programming languages, software development practices, and developer tools.
• Proficiency in Salesforce CRM, marketing automation platforms, and analytics tools.
• Analytical mindset with the ability to interpret data, identify trends, and make data-driven decisions. Expert proficiency in Excel/Google Sheets is required, R, Python, and/or SQL proficiency preferred.
• Strong interpersonal skills with the ability to collaborate, communicate, and project manage across teams. Previous customer-facing work is a plus.
• Strong project management and organizational skills with a demonstrated ability to adhere to …