Senior Customer Marketing Manager

Our story

Strada is a technology-enabled, people powered company committed to delivering world-class payroll, human capital management, and financial management solutions to organizations globally.

With a team of more than 8,000 experts and over 30 years of expertise, Strada blends leading-edge technology with human ingenuity to help businesses across the globe design and deliver at scale. Supporting over 1,400 customers in 33 countries, Strada partners with customers at every stage of their journey, to help drive their vision forward.

It’s why we’re so driven to connect passion with purpose. Our team’s experience in human insights and cloud technology gives companies and employees around the world the ability to power confident decisions, for life.

With a comprehensive total rewards package, continuing education and training, and tremendous potential with a growing global organization, Strada is the perfect place to put your passion to work.

To learn more about us, visit stradaglobal.com

The Role

In this all-important role, the Senior Customer Marketing Manager will put a lens on our customers, developing global campaigns that engage and delight them while providing additional value through exposure to various solutions, offerings, and product features. This individual will also be responsible for creating a customer reference and advocacy program that collects and showcases customer stories from across the globe, amplifying their voices while providing them with value throughout their journey. This role is remote-based and reports directly to the VP of Marketing and Communications at Strada.

Responsibilities

• Define the annual customer marketing plan, objectives, and goals.
• Develop and execute targeted marketing campaigns to engage and retain existing customers, promote loyalty and advocacy, and drive revenue growth.
• Create campaigns to expand and drive revenue in accounts through cross-selling and upselling.
• Promote engagement among the existing customer base by introducing them to various Strada offerings, services, and the latest product features and releases.
• Establish continuous communication with clients through emails, newsletters, alerts, etc., ensuring they are always updated with the latest Strada news and offerings.
• Oversee our customer reference program to ensure a robust collection of customer references, testimonials, and success stories from around the world.
• Support the growth of customer advisory boards, user groups, and broader customer communities.
• Curate and activate a continuous pipeline of customer references.
• Design and implement a customer advocacy programs.
• Collaborate with the content and product marketing teams to produce high-quality, customer-centric content and customer case studies and weave customer stories into every facet …