Senior Customer Lifecycle Marketing Manager
Remote - United States
Thousands of restaurant owners use our tools to build their website, drive online orders, create their own branded app, manage their customer relationships, and set up marketing automations.
You can think of it as Shopify meets HubSpot, but specifically for restaurants.
Learn more about the problems we are solving for our customers here.
đ Our visionWeâre starting by helping independent restaurants succeed online.
But itâs not just restaurants that need our help. Most local businesses are struggling with these same problems. Huge technology corporations are taking their customers, bleeding their profits, and making it hard for them to survive.Once we nail the solution for restaurants â weâll scale it into every other local business type.
In the future we envision, tens of millions of local business owners will use our technology to succeed in the digital age.
đ Our tractionIn just over 3 years we've generated tens of millions in revenue, served millions of guests, and processed hundreds of millions of online orders.
More importantly, weâve helped thousands of restaurant owners save their businesses - and not only survive, but thrive.
â Our teamOur team grew from under 100 to nearly 200 talented people in 2024. Weâve got top talent from the most successful companies in SMB software, including: Shopify, HubSpot, DoorDash, ServiceTitan, Rappi, Faire and Stripe.
Weâll be scaling even faster in 2025 to keep pace with our customer growth.
đ Where we workOwner is a remote-first, global company headquartered in San Francisco, with a sales hub in Toronto. For a few of our roles we prioritize in-person collaboration at one of our office locations. Most of our employees are distributed throughout the globe. Please review the role description and discuss with your recruiter for more details on location.
đ Why weâre looking for youWeâre looking for a Senior Customer Lifecycle Marketing Manager to take full ownership of the customer journey post-signupâfrom onboarding to retention. As Owner continues to scale, we need someone who can bridge the gap between product, marketing, and customer success to orchestrate consistent, thoughtful, and scalable communication across the customer lifecycle. This role is critical to reducing churn, improving customer satisfaction, and accelerating time to value. Youâll bring a strong creative mindset with a product-marketing lens, and a knack for turning data, insight, and storytelling into impactful touchpoints.
This role is 100% remote and can be based anywhere in the United States.
đ„ The impact you will have
- Take full ownership of post-signup customer lifecycle marketing, from onboarding to re-engagement and retention.
- Build and own a holistic customer communications strategy across multiple channels, ensuring consistency and alignment across Product, Customer Success, and Customer Onboarding.
- Lead initiatives to accelerate time-to-onboard, improve customer satisfaction, and reduce churn
- Partner with CS to create high-quality reporting-style deliverables.
- Be a strong voice on copywriting, tone, and message clarityâensuring that all messaging reflects the brand and meets the customer where they are.
- Build in Hubspot, and support automation across email, in-app popups, webinars, and more.
- Champion high-impact initiatives that help customers get value from Owner at scale.
đ€ Who youâll work with
- This is a highly cross functional role, where youâll partner closely with Product Marketing, Product Management, Customer Success, and the Growth team.
â What weâre looking for
- 5+ years in Lifecycle Marketing or Product Marketing, ideally in a SaaS or tech-enabled environment.
- Proven experience building end-to-end customer journeys with a mix of creative and data-backed strategy.
- Ability to write and edit compelling copy, manage light design work, and uphold strong storytelling across touchpoints.
- Familiarity with HubSpot or similar platforms to build and deploy multi-channel programs.
- Strong collaborator who can partner across teams to align on messaging and customer experience.
- Experience working in or marketing to non-tech audiences at scale.
- Someone who has seen what great lifecycle marketing looks like, even if they havenât owned it all beforeâand is ready to figure things out.
- A self-starter with a growth mindsetâweâre hiring for trajectory, not just experience.
đ Pay and benefits
- The estimated base salary range for this role is $140,000 - $160,000 USD, plus a generous pre-IPO equity package
- Other benefits include comprehensive health coverage, work from anywhere (remote-first workplace), unlimited PTO - plus extra fun perks!
Job Profile
100% Remote Comprehensive health coverage Cross-functional collaboration Equity Package Extra fun perks Fully remote Fun perks Generous pre-IPO equity Growth Opportunities Health coverage Other benefits Pre-IPO equity Pre-IPO equity package Remote-first workplace Remote work Unlimited PTO Work from Anywhere
Tasks- Create reporting deliverables
- Develop communication strategy
- Improve customer satisfaction
- Own customer lifecycle marketing
- Reduce churn
Automation Collaboration Communication Copywriting Customer Experience Customer Satisfaction Customer Success Data analysis Hubspot Lifecycle Marketing Marketing Automation Onboarding Product Management Product Marketing SaaS Sales Security Smb software Webinars
Experience5 years
TimezonesAmerica/Anchorage America/Chicago America/Denver America/Los_Angeles America/New_York Pacific/Honolulu UTC-10 UTC-5 UTC-6 UTC-7 UTC-8 UTC-9