Senior CRM Marketing Professional

Become a part of our caring community and help us put health first
 Humana’s Marketing and Communications Organization is seeking a Senior CRM Marketing Professional to join the Medicaid Marketing and Communications team working remote nationwide. This role will support Humana’s growing Medicaid line of business. Medicaid is supplemental insurance and care options, typically for low-income individuals and families, as well as disabled people. Medicaid marketing is regulated by each state and this role will require you to learn the regulations that govern marketing efforts for each state we enter.

As the Senior CRM Marketing Professional, you will identify and communicate initiatives that enhance the positioning and offering of products and services to members. You will perform multiple analytic functions, such as modeling data management or reporting solutions. A large percentage of time in this role will be spent on preparing and opening new markets, building foundational knowledge of target market consumer profiles, product differentiators and developing customer value propositions to impact the customer onboarding journey and new market launches.

 

Key Role Functions

• Pre-implementation marketing planning

• Lead opening new markets and market launches

• Represents marketing on all implementation calls

• Support readiness review and P&Ps for each new market launch

• Manage Dual Demos coordination

• Support business development efforts via trade shows, brochures, sponsorship ads

• Disaster communications, e.g., COVID-19, Hurricane/weather-related

• Coordinate with digital team on new market launch web pages and marketing landing pages

Use your skills to make an impact
 

Required Qualifications

• Bachelor's Degree or higher in Marketing, Advertising or a related communications field

• 5+ years of experience with marketing and campaign management

• Demonstrated ability to think strategically with consumer experience design thinking that will achieve business goals

• Experience optimizing marketing activities by leveraging analytics, conducting tests, and applying insights to improve performance

• Excellent planning and organizational skills; demonstrated ability to implement projects and meet deadlines

• Strong business acumen skills, including comfort with financial metrics and Key Performance Indicators (KPIs)

• Clear and concise presentation and written communication skills

• Experience working with clients to deliver solutions that meet their needs

Preferred Qualifications

• Demonstrated leadership ability

• Knowledge of Medicaid, Medicare, healthcare, pharmacy and/or clinical concepts and conditions

Additional Information

To ensure Home or Hybrid Home/Office employees’ ability to work effectively, the self-provided internet service of Home or Hybrid Home/Office employees must meet the following criteria:

• At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is …