Senior Content Strategist, Partner Marketing

About the job

Red Hat’s award-winning Content Team is looking for a Content Strategist to join us in Raleigh, NC to lead content strategy for Red Hat’s partner marketing efforts. 

In this role, you‘ll develop trusted relationships with internal Red Hat stakeholders representing numerous teams across Red Hat’s Partner Ecosystem Success organization—including Ecosystem Development, product managers of various partner websites, and Partner Marketing. These relationships will allow you to plan, create, evaluate, and connect content across various Red Hat partner-marketing domains to create digital journeys and tactics that:

• Attract and convert potential Red Hat partner companies. 

• Encourage existing partner companies to use Red Hat as part of their customer solutions.

• Help Red Hat work with existing partners to market joint IT solutions.

While you will be supported by professionals from other specialities (including Web Writers, User Experience (UX) Specialists, Account and Project Managers, Search Engine Optimization (SEO) professionals, and other team members), you will share in the responsibilities of stakeholder relationship management, data analysis, and writing. You will also be jointly responsible for various content management system (CMS) duties, including editing, authoring, publishing, and maintenance.

What you will do

• Define the work needed to relaunch one of Red Hat’s primary partner marketing websites, which will include:

  • A full site redesign informed by Red Hat’s revamped partner program, behavioral trends of existing site visitors, and guidance from Red Hatters specializing in areas like UX, design, wayfinding, and accessibility.

  • Defining multiple digital journeys for specific partner personas, with full representation across our portfolio of products and partner programs.

  • Establishing logical content integrations between pre-login partner marketing sites and partner experiences requiring a login.

  • Provide content strategy consultation across satellite partner marketing sites and content.

  • Collaborate with personalization, email marketing, social media, video, blog, audio, branding/advertising, and other specialists/program managers to create cohesive plans.

• Monitor and report on the health and status of partner-marketing domains.

• Measure the effectiveness of your projects against defined goals and larger marketing team goals.

• Consult with peers to monitor content performance and optimize against defined KPIs.

• Connect with content contributors across Red Hat to create consistent experiences for existing and prospective customers.

• Apply your unique skills and insights to identify opportunities to make Red Hat better.

• Serve as an advocate for Red Hat’s brand and voice.

• Be a continual student of your craft and share your insights and ideas with others across the company.

What you will bring

• An ability to understand and simplify complex situations, as well as translate complex technical content into compelling narratives.

• Passion for exceptional user experiences.

• Ability to work with others in a highly collaborative work environment.

• Ability to handle multiple tasks with different deadlines, requiring effective time management, prioritization, and communication.

• Effective and persuasive interpersonal communication skills.

• Deep comfort with navigating, collecting, analyzing, reporting, and making decisions on data.

• An ability and passion for writing clearly, compellingly, and concisely for external audiences.

• Empathy for internal Red Hat stakeholders and potential/existing Red Hat partners.

• A highly collaborative nature.

• An ability to make and move forward with decisions.

• A passion for continuous content optimization.

• Comfort with change, including those brought about internally within the company or externally by market forces.

• A commitment to understanding the challenges and opportunities that exist for potential/existing Red Hat partners in an evolving landscape that includes artificial intelligence, virtualization, edge computing, and other emerging technologies.

Pay Transparency

Red Hat determines compensation based on several factors including but not limited to job location, experience, applicable skills and training, external market value, and internal pay equity. Annual salary is one component of Red Hat’s compensation package. This position may also be eligible for bonus, commission, and/or equity. For positions with Remote-US locations, the actual salary range for the position may differ based on location but will be commensurate with job duties and relevant work experience. 

About Red Hat

Red Hat is the world’s leading provider of enterprise open source software solutions, using a community-powered approach to deliver high-performing Linux, cloud, container, and Kubernetes technologies. Spread across 40+ countries, our associates work flexibly across work environments, from in-office, to office-flex, to fully remote, depending on the requirements of their role. Red Hatters are encouraged to bring their best ideas, no matter their title or tenure. We're a leader in open source because of our open and inclusive environment. We hire creative, passionate people ready to contribute their ideas, help solve complex problems, and make an impact.

Benefits
●    Comprehensive medical, dental, and vision coverage
●    Flexible Spending Account - healthcare and dependent care
●    Health Savings Account - high deductible medical plan
●    Retirement 401(k) with employer match
●    Paid time off and holidays
●    Paid parental leave plans for all new parents
●    Leave benefits including disability, paid family medical leave, and paid military leave
●    Additional benefits including employee stock purchase plan, family planning reimbursement, tuition reimbursement, transportation expense account, employee assistance program, and more! 

Note: These benefits are only applicable to full time, permanent associates at Red Hat located in the United States. 

Diversity, Equity & Inclusion at Red Hat
Red Hat’s culture is built on the open source principles of transparency, collaboration, and inclusion, where the best ideas can come from anywhere and anyone. When this is realized, it empowers people from diverse backgrounds, perspectives, and experiences to come together to share ideas, challenge the status quo, and drive innovation. Our aspiration is that everyone experiences this culture with equal opportunity and access, and that all voices are not only heard but also celebrated. We hope you will join our celebration, and we welcome and encourage applicants from all the beautiful dimensions of diversity that compose our global village.

Equal Opportunity Policy (EEO)
Red Hat is proud to be an equal opportunity workplace and an affirmative action employer. We review applications for employment without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, citizenship, age, veteran status, genetic information, physical or mental disability, medical condition, marital status, or any other basis prohibited by law.

Red Hat does not seek or accept unsolicited resumes or CVs from recruitment agencies. We are not responsible for, and will not pay, any fees, commissions, or any other payment related to unsolicited resumes or CVs except as required in a written contract between Red Hat and the recruitment agency or party requesting payment of a fee.

Red Hat supports individuals with disabilities and provides reasonable accommodations to job applicants. If you need assistance completing our online job application, email application-assistance@redhat.com. General inquiries, such as those regarding the status of a job application, will not receive a reply.