Senior Account Manager, Mobile
Denver CO; Atlanta GA; Chicago IL; Boston MA; Newburyport MA; New York NY; San Diego CA; Los Angeles CA; Salt Lake City UT
WHY DEPT®?
We are pioneers at heart. What this means, is that we are always leaning forward, thinking of what we can create tomorrow that does not exist today. We were born digital and we are a new model of agency, with a deep skillset in tech and marketing. That’s why we hire curious, self-driven, talented people who never stop innovating.
Our culture is big enough to cope and small enough to care. Meaning, that with people across 20+ countries, we’re big enough to provide you with the best tools, global opportunities, and benefits that help you thrive. While acting small by investing in you, your growth, your team, and giving you the autonomy to solve our clients' problems, no matter where you are in the world.
We are currently only hiring in specific location in the United States. Locations, office requirements, and salary bands are outlined below. Please note that we do not offer relocation at this time.
ABOUT YOU
As a Senior Digital Marketing Account Manager, you will be responsible for the following key areas: 1) design and execution of paid media strategy 2) acting as the primary POC for your assigned clients and channels by answering client emails and leading weekly calls 3) project management on accounts you own.
We are looking for a highly accountable and detail-oriented individual with the drive to work independently and stellar communication skills to join a thriving team. Ideal candidates will have had successful account management experience buying mobile app install campaigns across mobile ad networks, DSPs, and Apple Search. They will come from either the ad network/agency side, or user acquisition role on the client side.
You’ll be responsible for:
- Leading mobile app marketing strategy for DEPT mobile clients
- Managing a combination of managed service mobile partners and self-serve ad platforms
- Oversee budget across a variety of app install campaigns on mobile networks and Apple Search Ads.
- Engaging with the POCs across the various mobile network partners, managing all forms of communication from weekly calls to daily slack questions and requests
- Monitoring daily performance metrics and campaign pacing, identify irregularities or poor performance and communicate optimization recommendations to internal team, vendors, and clients
- Campaign set up - create tracking links, build and communicate campaign structure, pacing, benchmarks and objectives
- Troubleshooting across attribution vendors and advertising platforms, researching discrepancies and ensuring all necessary parameters and attributes are being properly tracked
- Operating as the mobile expert on a mobile account, being able to advise clients on many facets of mobile app marketing strategies and tactics
- Vetting new mobile partners through research to better prioritize the opportunity based on effort versus reward
- Identifying and executing tasks that will have the most significant impact in hitting targets.
- Implementing testing initiatives in key areas such as ad creatives, landing page messaging, landing page layout, audience segmentation, placements, networks, and 3rd-party tools.
You’ll need to have:
- A minimum of 3 years’ digital marketing experience experience and a minimum 1 year of experience in a client-facing digital marketing role
- Good pulse on mobile app industry and trends
- Experience working with an MMP
- Solid understanding of mobile app business models, platforms and app stores
- Understanding of mobile KPIs, mobile media buying tactics and strategies
- Strong analytical thinker - considers all details & angles of a situation
- Highly detail-oriented, organized, and able to excel while juggling many tasks at once
- Ability to clearly communicate & present strategies, results, and metrics to internal teams and clients
- Strong communication & interpersonal skills - ability to collaborate & work autonomously
- Self-starter mentality; comfortable with setting goals and achieving them.
- Computer-savvy, quick learner, and online problem-solver. Can easily figure out new technologies online.
- Innovative thinker and collaborative team player
- Proven prior work experience managing accounts with various goals and across several different industries (B2B, lead gen, eCommerce, B2C)
Additional things that will impress us:
- You are an energetic and creative mobile marketing enthusiast; eager to roll up your sleeves and be hands on, learn, and grow in the app marketing space
- You are entrepreneurial spirited and a self-starter; able to work both independently and in a team environment
- You are comfortable working with 3rd party tracking platforms (ex: Kochava, Adjust, AppsFlyer, etc.)
- Experience with UAC campaigns, Apple search ads or 3rd party app networks
WHAT DO WE OFFER?
We are a collaborative, open-door, best-idea-wins environment that fosters personal and company growth and has fun doing it. Here is a snapshot of our benefits package:
- Healthcare, Dental, and Vision coverage
- 401k plan, plus matching
- PTO
- Paid Company Holidays
- Parental Leave
The anticipated salary ranges for this position and subsequent locations are listed below. Salary is based on a range of factors that include relevant experience, expertise, physical location, and organizational impact. This is based on a 40-hour workweek and leveling. Keep in mind, we're flexible.
WE SUPPORT YOU BEING YOU:
DEPT® is an equal opportunity employer (EOE). We believe our work is its best when our people feel safe and free to be themselves. We’re committed to an inclusive and barrier-free recruitment and selection process and workplace, regardless of anyone’s lived experience, race, color, religion, sex, national origin, age, disability, and genetic information. So tell us about any accommodations you need. It’s totally confidential and only used to make sure you feel fully supported at every step.
DEPT® participates in E-Verify, meaning your Form I-9 information will be sent to the federal government to confirm you are authorized to work in the U.S.
We are a B Corp-certified company passionate about purpose-driven work. Our hope is that you can feel good about the contributions DEPT® is making to the world and we always have an open door for your ideas in making the world a better place.
DEPT® is a pioneering technology and marketing services company that creates integrated end-to-end digital experiences for brands such as Google, KFC, Philips, Audi, Twitch, Patagonia, eBay and more. Its team of 2,500+ digital specialists across 30+ locations on 5 continents delivers pioneering work on a global scale with a boutique culture.
DIVERSITY, EQUITY, & INCLUSION
At DEPT®, we take pride in creating an inclusive workplace where everyone has an equal opportunity to thrive. We actively seek to recruit, develop, nurture, and retain talented individuals from diverse backgrounds, with varying skills and perspectives.
Not sure you meet all qualifications? Apply, and let us decide! Research shows that women and members of underrepresented groups tend not to apply for jobs when they think they may not meet every requirement, when in fact they do. We believe in giving everyone a fair chance to shine.
We also encourage you to reach out to us and discuss any reasonable adjustments we can make to support you throughout the recruitment process and your time with us.
Want to know more about our dedication to diversity, equity, and inclusion? Check out our efforts here.
#LI-Hybrid #LI-Remote
This is remote role, however you must be located within 50 miles of Salt Lake City, UT to be considered.
Salt Lake City, UT Salary Range$73,900—$105,000 USDThis is a hybrid office location with the expectation that you will need to go into the office 3 days week. You must be located within 50 miles of our Denver, CO office located at: 3320 Walnut St, Denver, CO 80205
Denver, CO Salary Range$77,100—$105,000 USDThis is remote role, however you must be located within 50 miles of Atlanta, GA to be considered.
Atlanta, GA Salary Range$77,100—$105,000 USDThis is a hybrid office location with the expectation that you will need to go into the office 3 days week. You must be located within 50 miles of our Chicago, IL office located at: One South Wacker, 1 S Wacker Dr #2250, Chicago, IL 60606.
Chicago, IL Salary Range$84,100—$105,000 USDThis is a hybrid office location with the expectation that you will need to go into the office 3 days week. You must be located within 50 miles of our Boston, MA or Newburyport, MA offices located at: 35 India St, Boston, MA 02110; 20 Inn St, Newburyport, MA 01950
Boston, MA; Newburyport, MA Salary Range$84,100—$105,000 USDThis is remote role, however you must be located within 50 miles of New York, NY (tri-state area is ok) to be considered.
New York, NY Salary Range$84,100—$105,000 USDThis is remote role, however you must be located within 50 miles of San Diego, CA or Los Angeles, CA to be considered.
San Diego, CA; Los Angeles, CA Salary Range$84,100—$105,000 USD ApplyJob Profile
Must be located within 50 miles of Atlanta, GA Must be located within 50 miles of Salt Lake City Must be located within 50 miles of Salt Lake City, UT Must be located within 50 miles of San Diego Must be located within 50 miles of San Diego, CA No relocation offered Specific locations in the United States only
Benefits/PerksAutonomy Best tools Company growth Dental Global opportunities Healthcare Inclusive workplace Innovative Culture Paid company holidays Parental leave Professional growth PTO Vision Vision coverage
Tasks- Act as primary point of contact for clients
- Advise clients on mobile marketing strategies
- Design and execute paid media strategy
- Manage mobile app marketing strategy
- Monitor performance metrics
- Optimization
- Oversee budget for app install campaigns
- Present strategies
- Project management
- Research
- Support
- Testing
- Troubleshoot across advertising platforms
Account management Advertising Analytical Analytical thinking Campaign Optimization Client Communication Communication Creative Design Digital Marketing DSPs ECommerce Excel Interpersonal Marketing Marketing Strategy Media Buying Media strategy Mobile advertising Mobile app marketing Optimization Organizational Paid Media Strategy Performance Metrics Project Management Research Slack Strategy Technology User Acquisition
Experience4 years
TimezonesAmerica/Anchorage America/Chicago America/Denver America/Los_Angeles America/New_York Pacific/Honolulu UTC-10 UTC-4 UTC-5 UTC-6 UTC-7 UTC-8 UTC-9