Regional Medical Lead-Southeast

Customer Engagement Model

Otsuka America Pharmaceutical, Inc. has launched a new customer engagement approach designed to better deliver on patient, caregiver, and HCP expectations in an evolving healthcare environment. The new model is built around where patients get their care—locally, with the intent to better serve patients, caregivers, and healthcare providers, delivering a higher quality experience that ultimately is focused on improving patient care.

The local "ecosystem approach" creates a unified focus among account management, medical, patient access and market access to engage local healthcare systems and identify opportunities to improve the patient experience. Through this matrix model, customers will now experience more coordinated and seamless care with digital-enabled support to bridge care gaps.

In Otsuka's evolved customer engagement model, a Health Science Associates (HSA) will engage HCPs through a variety of in-person, virtual and digital tools, offering expanded expertise regarding products and the approved conditions they treat. Otsuka's Clinical & Scientific Liaison (CSL) will provide deep clinical expertise on-demand and will engage healthcare providers to offer personalized education on disease state, thought leadership and real-world evidence. A Patient Education Liaison (PEL) works to inform, educate, and enhance the experience of patients throughout their care continuum.

These ecosystem teams are led by Ecosystem Leads and grouped into regional areas. Regional Leads have significant autonomy to assess unique market priorities and customize decisions that reflect local customer needs. In the future, Otsuka will also be shifting to a team-based approach to drive customer engagement quality, accountability, and cohesion around patients and healthcare providers. Ultimately, it is all about putting customers at the center of everything they do.

Position Overview – Field Medical Affairs Regional Medical Lead

As an integral part of the leadership team at the region level for Otsuka's new ecosystem-based customer engagement model, the Field Medical Affairs (FMA) Regional Medical Lead (RML), Director contributes to the development of the region strategic business plan and identifies key stakeholder and C-suite relationships that are vital to the region.

The RML is responsible for developing and maintaining a deep understanding of the regional ecosystems to ensure alignment with Otsuka's patient-centric strategy, including understanding the educational needs from a customer perspective, and ensuring resources are deployed to meet those needs. The RML, Director will serve as the primary medical point of contact for top regional decision makers and influencers. In conjunction with the region's field leadership teams to identify customer evidence and knowledge …