Program Manager, Creative Lead

Meta Reality Labs (RL) is seeking an experienced Program Manager, Creative Lead to join the Developer Ecosystem organization.

This role requires a hands-on approach to asset development, execution, and collaboration with cross-functional teams to support key events, content launches, and updates for our developer ecosystem. You will guide creative direction, collaborate with internal teams and external agencies, and be instrumental in building impactful strategy and storytelling documents for key stakeholders, including supporting internal teams by building key assets for Growth and Programs. Your goal will be to enable a successful developer ecosystem by ensuring our delivered creative services bring value for both our developer partners and cross functional teams, while collaborating with Product Marketing, Programs, Scaled Partnerships, Growth, Store, and other teams to ensure a measurable and coordinated outcome.Program Manager, Creative Lead Responsibilities

• Lead and execute hands-on creative work, including the development of creative ideation, presentation decks, key art assets, and graphic elements across various platforms, both on behalf of developers and internal teams
• Partner with developers to assist in urgent or key creative needs for content launches and updates, ensuring timely and impactful creative solutions
• Collaborate with cross-functional (XFN) teams to build strategy documents, storytelling frameworks, and project decks that effectively communicate business goals, creative visions, and impact
• Serve as the key point of creative contact for external agencies on behalf of our program, providing clear direction and constructive feedback to ensure the alignment of creative execution
• Direct the development of creative assets in various styles and mediums, producing sketches, prototypes, and design specifications as needed to guide creative execution
• Ensure that all creative outputs elevate the content’s unique genre, maintain high standards of quality, and meet the strategic objectives of the organization and stakeholders
• Work closely with product marketing, programs, and marketing teams to identify opportunities for brand expression and asset enhancement, aligning creative direction with broader business goals.
• Communicate clearly with stakeholders, breaking down complex requirements into actionable and compelling creative solutions.
• Foster an environment of high creative standards, focusing on craftsmanship, quality, and innovation in every project.

Minimum Qualifications

• 6+ years of experience in visual design, creative direction, and interaction design, with a portfolio demonstrating work across various platforms
• Proven experience collaborating cross-functionally with teams such as product, design, marketing, user research, and content creators
• Experience with design principles, including user experience design, digital product design, information hierarchy, and typography
• Experience managing creative development across multiple global markets, ensuring impactful creative solutions
• Skilled in representing creative work and storytelling to broad cross-functional stakeholders, articulating concepts and goals with clarity and conviction
• Capacity to flex between strategic thinking and hands-on creative execution, with a keen eye for detail and quality
• Demonstrated interpersonal, communication, and presentation skills, with experience explaining complex concepts and decisions to diverse audiences
• Experience managing time-sensitive projects through to completion while balancing evolving priorities and a diverse range of stakeholders
• Bachelor's degree

Preferred Qualifications

• Experience with or demonstrated interest in XR technologies or content
• Experience working directly with content creators or developers

For those who live in or expect to work from California if hired for this position, please click here for additional information. About Meta Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.
$129,000/year to $185,000/year + bonus + equity + benefits

Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.

Equal Employment Opportunity and Affirmative Action Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. You may view our Equal Employment Opportunity notice here.
Meta is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, fill out the Accommodations request form.
Apply