Product Owner, Marketing Activation, Marketing Applied Sciences

Job Description

This role is based remotely but if you live within a 50-mile radius of Austin, TX, Roswell, GA, Mountain View, CA or Warren, MI, you are expected to report to that location three times a week, at minimum

This job is not eligible for relocation benefits. Any relocation costs would be the responsibility of the selected candidate.

The Role:

The Product Owner of Marketing Applied Science will manage analytics, data science, AI engagements and platforms focused on the audience selection, activation, measurement and efficiency of marketing and media. They will focus on identifying strategic opportunities for building a targeting capability,  
utilizing modeling capabilities, applying data governance, and deploying new audience selection capabilities, working through the integration of 1P/3P data sources. They also have expertise in the economics of media channels (i.e., TV, Display, Paid Search, Paid Social, Programmatic, etc), measurement of ROAS lift, and coordination of tactics through sequencing and frequency caps.   
   
This person will work closely with stakeholders in GM’s vehicle brands and the Performance Driven Marketing team to ensure business acceptance of proposed methods, objective performance evaluation, and optimization of audience activation that drive sales. They will be responsible for developing platforms, tools, and democratized capabilities that allow incrementality and growth for creating scalable products that identify channel and tactic level high return on investment. Our team is focused on delivering future-focused, consumer-centric, prescriptive solutions that allow GM to stay proactive and nimble in our exciting transition to EVs.

What You'll Do:

• Possessing contextual business knowledge and functional domain expertise in the marketing, media, customer, digital channels, as well loyalty and subscription space, to drive incremental value through targeting, prospecting, look-a-likes and other audience base identifiers.    
• Driving a strategic roadmap with executable outcomes to provide business value and impact.   
• Having strong stakeholder management skills, able to prioritize asks, and move requests from the point of curiosity and into realized data products, insights, and solutions. 
• Possessing knowledge of how to map data skills, techniques, and tools to problems. 
• Working with stakeholder and teammates to develop requirements definitions. 
• Exhibiting the ability to tell a succinct, data-driven story and tailor delivery to a wide range of stakeholder levels. 
• Leading and developing a team that can tackle diverse problems across the business, identifying strengths and weaknesses and allocating accordingly. 
• Ensuring an elevated level of delivery quality at all levels of their organization through the creation of internal structures and …