Product Marketing Specialist - Virtual

Our Story

At Alight, we believe a company’s success starts with its people. At our core, we Champion People, help our colleagues Grow with Purpose and true to our name we encourage colleagues to “Be Alight.”

Our Values

Champion People – be empathetic and help create a place where everyone belongs.
Grow with purpose – be inspired by our higher calling of improving lives.
Be Alight – act with integrity, be real and empower others.

It’s why we’re so driven to connect passion with purpose. Alight helps clients gain a benefits advantage while building a healthy and financially secure workforce by unifying the benefits ecosystem across health, wealth, wellbeing, absence management and navigation.

With a comprehensive total rewards package, continuing education and training, and tremendous potential with a growing global organization, Alight is the perfect place to put your passion to work.

Join our team if you Champion People, want to Grow with Purpose through acting with integrity and if you embody the meaning of Be Alight.

Learn more at careers.alight.com

The role

Do you love collaborating with cross-functional teams to drive product adoption and accelerate growth? In this role, you'll leverage insights to create impactful go-to-market strategies, shape messaging, positioning, and drive buyer engagement across all stages of the journey. You'll play a key role in market penetration, influencing product roadmaps, and partnering internally to ensure the enablement of commercial teams.

Responsibilities

• Go-to-market:Take a leading role in launching products, defining the launch strategy, and executing on go-to-market plans in collaboration with Product, Commercial, Enablement, and Marketing to drive awareness and adoption. Be the advocate for the product’s mission and revenue opportunities.
• Product Positioning and Messaging: Collaborate with cross-functional partners and synthesize available competitive insights to develop compelling messaging, positioning, and differentiation for Alight’s Leaves business, and other related technology and partner areas. Coordinate closely with Product to create clear, concise messaging that explains new enhancements and features as they are released. Own core product collateral creation and updates.
• Campaigns and Content Support: By partnering with the Revenue and Growth, Events, ABM, Digital and Creative teams in Marketing, bring your ideas to life via the co-development of webinars, videos, blogs, eBooks, etc. to support campaigns.
• Client storytelling: Establish Alight as a trusted leader by showcasing client success stories in the form of case studies, speaking opportunities, social media, event participation, etc. Work with Strategic Accounts, Delivery, and Value Engineering to develop opportunities.
• Competitive Intelligence: Use your skills to stay informed on industry trends, competitor dynamics, and buying behavior to position our products effectively within the broader ecosystem of benefits. Conduct buyer research as opportunities present.
• Sales Enablement: Partner with Enablement to support customer-facing teams with compelling trainings and sales materials, driving internal readiness to effectively position, sell, and support our product portfolio. Act as an internal champion for Leaves and proactively seek ways to educate and inspire the team.

Requirements

• B.S. or equivalent experience.
• 3-5 years of marketing experience, or related functions.
• A must: Demonstrated ability to collaborate cross-functionally and build consensus.
• The ability to distill complex solutions and technology-enabled services into simple, concise messaging. Passionate about and experienced in storytelling.
• The ability to lead multiple projects, defining scope of work and timelines, and setting priorities.
• Strong ability to find creative solutions to sophisticated problems and identify untapped opportunities.
• Excellent interpersonal skills, both written and verbal, with a positive, proactive attitude.

Flexible Working

So that you can be your best at work and home, we consider flexible working arrangements wherever possible. Alight has been a leader in the flexible workspace and “Top 100 Company for Remote Jobs” 5 years in a row.

Benefits

We offer programs and plans for a healthy mind, body, wallet and life because it’s important our benefits care for the whole person. Options include a variety of health coverage options, wellbeing and support programs, retirement, vacation and sick leave, maternity, paternity & adoption leave, continuing education and training as well as a number of voluntary benefit options.

By applying for a position with Alight, you understand that, should you be made an offer, it will be contingent on your undergoing and successfully completing a background check consistent with Alight’s employment policies. Background checks may include some or all the following based on the nature of the position: SSN/SIN validation, education verification, employment verification, and criminal check, search against global sanctions and government watch lists, credit check, and/or drug test. You will be notified during the hiring process which checks are required by the position.

Our commitment to Diversity and Inclusion

Alight is committed to diversity, equity, and inclusion. We celebrate differences and believe in fostering an environment where everyone feels valued, respected, and supported. We know that diverse teams are stronger, more innovative, and more successful.

At Alight, we welcome and embrace all individuals, regardless of their background, and are dedicated to creating a culture that enables every employee to thrive. Join us in building a brighter, more inclusive future.

As part of this commitment, Alight will ensure that persons with disabilities are provided reasonable accommodations for the hiring process. If reasonable accommodation is needed, please contact alightcareers@alight.com.

Diversity Policy Statement

Alight is an Equal Employment Opportunity employer and does not discriminate against anyone based on sex, race, color, religion, creed, national origin, ancestry, age, physical or mental disability, medical condition, pregnancy, marital or domestic partner status, citizenship, military or veteran status, sexual orientation, gender, gender identity or expression, genetic information, or any other legally protected characteristics or conduct covered by federal, state or local law. In addition, we take affirmative action to employ and advance in the employment of qualified minorities, women, disabled persons, disabled veterans and other covered veterans.

Alight provides reasonable accommodations to the known limitations of otherwise qualified employees and applicants for employment with disabilities and sincerely held religious beliefs, practices and observances, unless doing so would result in undue hardship. Applicants for employment may request a reasonable accommodation/modification by contacting his/her recruiter.

Authorization to work in the Employing Country

Applicants for employment in the country in which they are applying (Employing Country) must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the Employing Country and with Alight.

Note, this job description does not restrict management's right to assign or reassign duties and responsibilities of this job to other entities; including but not limited to subsidiaries, partners, or purchasers of Alight business units.

We offer you a competitive total rewards package, continuing education & training, and tremendous potential with a growing worldwide organization.

Salary Pay Range

Minimum :

52,500 USD

Maximum :

83,300 USD

Pay Transparency Statement: Alight considers a variety of factors in determining whether to extend an offer of employment and in setting the appropriate compensation level, including, but not limited to, a candidate’s experience, education, certification/credentials, market data, internal equity, and geography. Alight makes these decisions on an individualized, non-discriminatory basis. Bonus and/or incentive eligibility are determined by role and level. Alight also offers a comprehensive benefits package; for specific details on our benefits package, please visit: https://bit.ly/Alight_Benefits

DISCLAIMER:

Nothing in this job description restricts management's right to assign or reassign duties and responsibilities of this job to other entities; including but not limited to subsidiaries, partners, or purchasers of Alight business units.

Alight Solutions provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, creed, sex, sexual orientation, gender identity, national origin, age, disability, genetic information, pregnancy, childbirth or related medical condition, veteran, marital, parental, citizenship, or domestic partner status, or any other status protected by applicable national, federal, state or local law. Alight Solutions is committed to a diverse workforce and is an affirmative action employer. Apply