Product Marketing Manager - Virtual Office (North Carolina)

Genesys empowers more than 7,500 organizations in over 100 countries to improve loyalty and business outcomes by creating the best experiences for customers and employees. Through Genesys Cloud, the #1 AI-powered experience orchestration platform, Genesys delivers the future of CX to organizations of all sizes so they can provide empathetic, personalized experiences at scale. As the trusted, all-in-one platform born in the cloud, Genesys Cloud accelerates growth for organizations by enabling them to differentiate with the right customer experience at the right time.  

We employ more than 6,000 people across the globe who embrace empathy and cultivate collaboration to succeed. And, while we offer great benefits and perks like larger tech companies, our employees have the independence to make a larger impact on the company and take ownership of their work. Join the team and create the future of customer experience together.

COMPANY DESCRIPTION

At Genesys we are the undisputed leader in cloud contact center software. Our evolution into a SaaS model is powering our growth and presents unique opportunities for employees. We are a global company with a startup feel.

JOB DESCRIPTION

We are looking for a highly motivated Product Marketing Manager to develop and execute a winning go-to-market strategy for the Genesys Cloud Core Product Marketing Team. The ideal candidate will have deep product marketing experience with enterprise SaaS companies and have built go-to-market programs for specific segments, verticals, and revenue opportunities.  

You will define and execute product positioning and messaging that connects our corporate narrative to our orchestration services components in Genesys Cloud. This person will be responsible for understanding the technical capabilities of our orchestration services and translate those into practical use cases for businesses.   

The Product Marketing Manager will support cross functional teams across the organization. You will articulate the value and positioning of our capabilities to customers, prospects, partners, sales teams, analysts and other key internal and external stakeholders. You will be a self-motivated key contributor who thrives in a fast paced, high-growth environment.

RESPONSIBILITIES

• Define practical orchestration use cases defined by our orchestration services layer within Genesys Cloud CX.
• Drive new product launches and GTM strategy that align with selling motions and support product strategy. 
• Partner with cross-functional teams to develop comprehensive go-to-market plans from audience definition, development of core value proposition, to launch and sustain through execution.
• Champion data-driven investigation to uncover insights and revenue opportunities throughout the entire marketing and sales funnel.
• Develop segmentation strategies for your target audiences and create winning positioning and messaging that differentiate you from the competition.
• Identify key use-cases and develop buyer personas to communicate the value proposition of the platform to the sales team.
• Develop sales tools that support the selling process including first call decks, solutions briefs, white papers, videos, blogs and webinars.
• Deliver persuasive presentations at internal leadership meetings, analyst briefings, industry events, webinars, and trade shows.
• Lead reporting on success metrics during monthly business reviews and drive rigorous marketing planning

QUALIFICATIONS

• 5+ years enterprise SaaS marketing, preferably for contact center solutions or a multi-product environment
• Domain expertise in B2B growth marketing initiatives and full funnel activations
• Mastery of foundational PMM skills – messaging/positioning, GTM strategy, audience segmentation, sales enablement, content creation, market research
• Strong strategic, analytical, organizational, and problem-solving skills
• Ability to prioritize high impact activities, manage multiple priorities and keep complex projects moving forward.
• Proven ability to take initiative and lead a project from idea to success with minimal guidance
• Track record of successfully leading, influencing, and collaborating with product management, sales, sales ops and marketing
• Proven ability to thrive in a dynamic, lean team environment, adept at embracing and navigating through organizational changes with resilience and adaptability
• Exceptional written and oral communication skills
• Poised under pressure and a sense of humor
• Bachelor’s degree or demonstrated professional equivalent skill
• Willing to travel 15%

BENEFITS

• Medical, Dental, and Vision Insurance
• Telehealth coverage
• Flexible work schedules and work from home opportunities
• Development and career growth opportunities
• Open Time Off
• 401(k) matching program
• Adoption Assistance 
• Infertility treatments

See more Genesys benefits information at https://mygenesysbenefits.com/

ABOUT GENESYS

Every year, Genesys® delivers more than 70 billion remarkable customer experiences for organizations in over 100 countries. Through the power of the cloud and AI, our technology connects every customer moment across marketing, sales and service on any channel, while also improving employee experiences. Genesys pioneered Experience as a Service℠ so organizations of any size can provide true personalization at scale, interact with empathy, and foster customer trust and loyalty. This is enabled by Genesys Cloud™, an all-in-one solution and the world's leading public cloud contact center platform, designed for rapid innovation, scalability and flexibility. Visit www.genesys.com.

Genesys is an equal opportunity employer committed to diversity in the workplace. We evaluate qualified applicants without regard to race, color, age, religion, sex, sexual orientation, gender identity or expression, marital status, domestic partner status, national origin, genetics, disability, military and veteran status, and other protected characteristics.

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Compensation:

This role has a market-competitive salary with an anticipated base compensation range listed below. Actual salaries will vary depending on a candidate’s experience, qualifications, skills, and location. This role might also be eligible for a commission or performance-based bonus opportunities.  

Benefits:

• Medical, Dental, and Vision Insurance. 

• Telehealth coverage

• Flexible work schedules and work from home opportunities

• Development and career growth opportunities

• Open Time Off in addition to 10 paid holidays

• 401(k) matching program

• Adoption Assistance

• Fertility treatments

More details about our company benefits can be found at the following link: https://mygenesysbenefits.com

If a Genesys employee referred you, please use the link they sent you to apply.

About Genesys:

Every year, Genesys orchestrates billions of remarkable customer experiences for organizations in more than 100 countries. Through the power of our cloud, digital and AI technologies, organizations can realize Experience as a Service™ our vision for empathetic customer experiences at scale. With Genesys, organizations have the power to deliver proactive, predictive, and hyper personalized experiences to deepen their customer connection across every marketing, sales, and service moment on any channel, while also improving employee productivity and engagement. By transforming back-office technology to a modern revenue velocity engine Genesys enables true intimacy at scale to foster customer trust and loyalty. Visit www.genesys.com.

Reasonable Accommodations:

If you require a reasonable accommodation to complete any part of the application process or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you or someone you know may complete the Reasonable Accommodations Form for assistance. Please use the Candidate field in the dropdown menu to ensure a timely response.

This form is designed to assist job seekers who seek reasonable accommodation for the application process. Submissions entered for non-accommodation-related issues, such as following up on an application or submitting a resume, may not receive a response.

Genesys is an equal opportunity employer committed to equity in the workplace. We evaluate qualified applicants without regard to race, color, age, religion, sex, sexual orientation, gender identity or expression, marital status, domestic partner status, national origin, genetics, disability, military and veteran status, and other protected characteristics.

Please note that recruiters will never ask for sensitive personal or financial information during the application phase.