Product Marketing Manager

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Summary:

The Manager, Product Marketing is responsible for positioning and promoting digital solutions and Triose to bring new offerings to market and position current offerings. This role involves developing and executing marketing strategies in collaboration with business partners, including planning, implementation, and communication of marketing initiatives that align with the annual goals and long-term strategies of Accelerate Pharmacy Solutions. The Manager will leverage customer insights, market trends, and strategic messaging to develop strategic messaging platforms and launch materials in alignment with new and existing services/products that drive business growth.

Operating within a collaborative environment, the Manager engages with cross-functional teams and resources to effectively position and market solutions to healthcare customers and stakeholders. The role ensures that all marketing programs and communications align with the business unit’s objectives and Cencora’s brand identity. The Manager, Product Marketing works under the direct supervision of the Director, Health Systems & Government Services Marketing and collaborates with the Accelerate Pharmacy Solutions management team.

Primary Duties and Responsibilities:

• Conduct market research to understand customer needs, preferences, and behaviors

• Analyze industry trends, competitive landscape, and market opportunities to inform product positioning and strategy

• Develop and execute marketing launch plans for new products, solutions and features, including personas, value proposition, needs-based segmentation, sales enablement assets (e.g., pitch deck, case studies), marketing mix, and competitive analysis

• Build go-to-market plans and execute them effectively

• Collaborate with sales, marketing, and product development teams to ensure strategic alignment and execution of marketing initiatives

• Partner closely with the Accelerate Pharmacy Solutions teams to align marketing programs with pipeline objectives

• Work with the digital marketing team to develop and execute campaigns that promote solutions

• Monitor campaign performance and adjust strategies based on data and insights

• Develop high-quality content such as case studies, white papers, and thought leadership articles

• Collaborate with the Content Marketing Manager to develop channel strategies for promoting content and thought leadership initiatives

• Identify and pursue speaking and thought leadership opportunities to enhance the company’s visibility and influence in the industry

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