Product Marketing Manager

Who We Are

Settle is on a mission to make buying inventory super easy. Since the company’s inception in 2019, we’ve been building a cashflow management platform that allows founders and small business owners to more easily manage their company’s financial health with a mix of accounts payable and flexible financing tools. We already work with some amazing brands that you probably know and love, like Branch Furniture, Olipop, Truvani, Starface, and Ghia.

Check us out in On Deck's Top Companies of 2023, Forbes' Next Billion-Dollar Startups, Techcrunch and this Kleiner blog post.

About the role:

This role serves as the crucial link between our product and marketing strategies, ensuring success in go-to-market (GTM) efforts. As the product evangelist, you will lead and motivate the team to launch products and features effectively, meeting GTM goals. You will deeply understand our customers, including their decision-making processes, and use market evidence and insights to shape marketing strategies, product positioning, and messaging that resonate with our audience. This role offers a hands-on opportunity during a significant growth phase for Settle, where you’ll help deploy cross-channel campaigns and expand our customer base, with opportunities for scope expansion.

What you'll do:

• Drive measurable impact to the business through marketing strategies that support our product roadmap which deliver customer acquisition, activation, retention, and cross-selling with Product, Customer Success, and Revenue/Sales enabling the sales team to activate new customers with key product solutions 
• Develop product positioning, value props, messaging and testing plan that resonate with our target customer personas, with input from Product Management
• Customer intelligence—be the expert on our customers, who they are, how they buy and their key buying criteria to create buyer journeys – then proactively synthesize and share and update our personas accordingly 
• Use customer voice to inform and provide feedback loop to product management team, alongside CS and Sales, to ensure prioritization within roadmap build to aid conversion
• Understand the competitive landscape—be an expert on our competition and how they are positioned and create succinct training content to aid with sales or marketing channels and be the thought leader within GTM on staying ahead
• Plan and lead marketing plan for all products and features releases, as appropriate, with product management team, including ideation on channels, tier-appropriate activities to support the acquisition and conversion …