Product Marketing Manager (Remote)

Genesys empowers organizations of all sizes to improve loyalty and business outcomes by creating the best experiences for their customers and employees. Through Genesys Cloud, the AI-powered Experience Orchestration platform, organizations can accelerate growth by delivering empathetic, personalized experiences at scale to drive customer loyalty, workforce engagement, efficiency and operational improvements.

We employ more than 6,000 people across the globe who embrace empathy and cultivate collaboration to succeed. And, while we offer great benefits and perks like larger tech companies, our employees have the independence to make a larger impact on the company and take ownership of their work. Join the team and create the future of customer experience together.

At Genesys, we are the undisputed leader in cloud contact center software. As we continue evolving into a SaaS-driven organization, we’re looking for a highly motivated Product Marketing Manager to drive go-to-market strategies for the Genesys Cloud Core Product Marketing Team. This role combines strategic messaging, product positioning, and cross-functional leadership in a fast-paced, high-growth environment.

Responsibilities:

• Understand broader product value and communicate how specific product areas enhance Genesys' overall differentiation.

• Act as subject matter expert for specific product areas to support cross-functional teams.

• Drive new product launches and go-to-market strategies aligned with sales motions and product direction.

• Collaborate with cross-functional teams to define audiences, develop value propositions, and execute GTM plans.

• Leverage data insights to identify marketing and revenue opportunities across the sales funnel.

• Create segmentation strategies and develop differentiated messaging to stand out in the market.

• Define buyer personas and use cases to align sales messaging with customer value.

• Produce sales enablement content including decks, briefs, whitepapers, videos, and blogs.

• Represent the team in presentations to leadership, analysts, and at public events.

• Track and report on performance metrics during business reviews and support strategic planning.

Required Qualifications:

• 5+ years of experience in enterprise SaaS marketing, preferably in a multi-product setting.

• Expertise in B2B growth marketing and full-funnel activation strategies.

• Strong foundation in product marketing skills including messaging, GTM strategy, segmentation, and sales enablement.

• Strategic mindset with strong analytical, problem-solving, and organizational skills.

• Ability to manage multiple priorities and drive initiatives independently from concept to execution.

• Proven aptitude to quickly understand technical products and communicate value.

• Strong communication skills and comfort working across cross-functional teams.

• Demonstrated success influencing teams across product management, sales, and marketing.

• Excellent written and verbal communication skills.

• Composure under pressure and a collaborative, positive attitude.

• …